

Blog & News
August 27, 2025Google Chrome is Up for Sale!? Two Major News Highlights for August 2025
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Programmatic Trends and Highlights 2025 - What We Have Seen So Far
The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving machinations of MFA. One thing that doesn’t change is the Genius Monkey platform’s ability to reach your audience: any audience!
Genius Monkey users represent a vast variety of verticals across multiple programmatic channels. We’re always talking about following the data; let’s see what the data has to say!
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August 13, 2025

Is AI Taking Over Search? What Advertisers Need to Know
AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on Adweek suggests that Google’s Search Ad business has slipped slightly in the wake of AI barrelling its way into the search business and – incredibly – Google might be okay with it.
Why? Because AI-powered ads have been proven to yield a 25% higher relevance compared to traditional search!
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July 30, 2025

Alternate Advertising Metrics; Separating Vanity from Substance
Performance indicators are a vital tool in the digital marketing process, allowing advertisers to gauge the success of their advertising efforts through a variety of metrics. As consumer attention becomes more fragmented and ad blindness rises, traditional metrics such as CTR, impressions, or ad frequency are increasingly falling short of telling the whole story.
Views, impressions, and clicks are important, but are often touted as the end-goal or evidence of ultimate advertising effectiveness.
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July 23, 2025

5 Steps to Building a Killer CTV Campaign
We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions of streaming services that include advertisements, propelling OTT/CTV to the fastest-growing programmatic medium. The best time to get a CTV strategy was 5 years ago, but the second-best time is right now. Join Genius Monkey as we dive into how to build a killer CTV campaign and jump on the wave of ad-supported streaming.
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July 9, 2025

The Advantages and Dangers of AI in Advertising
The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new technologies correctly and avoiding the pitfalls that can come with rapid adoption. Artificial intelligence has a lot of potential for good and ill, and Genius Monkey is here to explore a few of the possibilities the future is now offering.
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June 18, 2025

AppNexus Replaced by a Chatbot, and MFA’s Finally on the Way Out?
The Google Antitrust Case Probably Shut Down AppNexus They say time ravages all; well, time and AI have now caught up with one of the first big programmatic institutions. AppNexus wasn’t the first to engage in real-time bidding, but it was perhaps the first major platform that basically created and popularized the concept of a DSP. In 2018, AT&T bought AppNexus and renamed it to Xandr, before selling it once again to Microsoft in 2021.
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June 4, 2025

Four Common Pain Points and Remedies of Digital Marketing
Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most common complaints that marketers have shared about the process of creating and running digital marketing campaigns. We’re not just looking to commiserate; there are steps you can take alleviate or outright solve some of these issues, so let’s jump in:
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May 20, 2025

Amazon Cancels a Cookie-less Targeting Tool; Privacy Ever More in the Hands of Advertisers
As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow advertisers to better integrate with Google’s new Privacy Sandbox. This would have allowed advertisers using Amazon’s DSP to target users based on Google’s retargeting data. What does this mean for the future of cookie-less advertising and user data?
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May 14, 2025

Google Loses Another Court Case, TikTok Ban Indifference, and More; April 2025 News Round Up
Google Found Guilty of Antitrust Behavior… Again! In September 2024, the Department of Justice won their lawsuit against Google, alleging that the tech giant was exhibiting antitrust behaviors in their search advertising business. Google was declared a monopoly, but the punches didn’t stop there. The DOJ later took Google to court again over monopolistic actions in their adtech enterprises, and we now have a ruling on the side of the DOJ for this case.
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May 5, 2025

Genius Monkey’s Ideas and Tips for Better Brand Optimization
It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran. Whether your company is new to the Genius Monkey platform or looking to expand its services, here are some key principles that will help you make April a great month for brand growth!
Make Split-Testing a Part of Your DNA Many advertisers look at split-testing as finding THE singular method for advertising to an audience, but that’s just not realistic; tastes and expectations are always changing, and individual members of any audience will react differently to different messaging.
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April 22, 2025