During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to say, this has brought about increased mobile use. In other words, the time spent on our smartphones and tablets has risen drastically. Changes in mobile use Over the past year, some of these trends were expected, and were already manifesting themselves before the global pandemic hit the U.

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads! Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs.

Optimism Through Programmatic Advertising This year has seen unprecedented changes and challenges enter the marketing world, but that doesn’t mean there’s no room for optimism for advertisers. Last month, the Interactive Advertising Bureau released its 2019 Internet Ad Revenue Report, along with additional first-quarter insights from the second edition of their Coronavirus Impact Report. Here are their findings. CPMs Experience Pricing Pressure First-quarter 2020 showed year-over-year (YoY) advertising growth despite the impact of COVID-19 beginning in March, but the pandemic did create significant pricing pressure on CPMs, as follows:

Adaptability in the Auto Industry In the early days of COVID-19, one of the first business sectors to readily adapt to market changes was the automotive industry. With lockdown and social distancing measures preventing traditional car-buying transactions, a few savvy dealerships took measures into their own hands and got creative with their sales strategy. And their initiatives saw promising results and positive customer response. The intersection of creativity and adaptability Certain auto dealerships have reworked their entire purchasing process to better suit at-home car buyers by rolling out purchase-from-home vehicle programs.

OTT Continues its Climb One of the fastest growing channels in marketing today is Over the Top Television (OTT), or Connected TV (CTV). This isn’t surprising to the advertising world, as it’s such an effective way to reach your targeted audience. These ads that run on this platform are highly targeted, brand-safe, trackable ads that will always make an impact. These programmatic messages are designed to take away the “spray and pray” method of TV advertising.

We’re excited to announce our latest article published on Forbes! As a trusted member of the Forbes Business Council, Genius Monkey assists in programmatic industry insights for the publication. Our previously-featured Forbes article, titled The Great Cookie Countdown, covered the imminent loss of third-party cookies in Chrome and the potential impact such changes might have on the marketing industry. In our latest featured Forbes article, titled Don’t Be a Statistic: Preparing for Ad Life After Lockdown, we discuss the significant effect COVID-19 lockdowns have had on the ad industry, and how brands hoping to succeed in the future will need to be flexible and adapt their business strategy to better-suit consumer needs as they rapidly evolve.

Those of you who follow the progression of Genius Monkey’s technology know that we are always manifesting the importance of true measurement and attribution in order to gain a better understanding of which marketing efforts are most effective. Without this, there’s no way to know what works, and what doesn’t. Digital programmatic advertisers that want to achieve full attribution need to grasp an understanding of their performance across an increasing number of channels.

Digital programmatic hasn’t always had a stellar reputation when it comes to ad fraud. Marketing professionals throughout the industry have been burned by ad tech companies in the past who failed to protect their clients from malicious ad fraud. This resulted in a mountain of wasted ad dollars and tarnished brand reputations so it’s understandable why they might be hesitant to climb back onboard the ad tech safety train. After all, how can they know who to trust?

For the past ten years, Genius Monkey has helped advertisers find and reach target audiences across the full sales funnel with our programmatic technology. Now, we’ve taken that expertise to the next level and applied it to the hottest marketing channel in the world right now: OTT/CTV (Over The Top/Connected TV). For the first time ever, you can now amplify your campaigns by re-engaging viewers who saw your OTT / CTV ad with another ad of yours from a different medium (display, video, or audio) streamed across desktop, tablets and mobile devices so they can further engage your brand!

Genius Monkey wants to extend our most sincere concerns and best wishes to all of our readers during this pandemic storm. Hopefully, this quest for virus protection will all be over with soon so we can go about our day-to-day activities as normal. We know that many businesses have shut down, or are operating at a slow crawl, and our hearts and thoughts are with them. At Genius Monkey, our production hasn’t slowed down, as we are working hard to keep your programmatic digital platforms up and running like normal.