Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be a serious change. This news will ultimately mean that the new CMO, trying to make swift changes in the eyes of the rest of the C-suite in a radical departure from their predecessor, will clean house and look for a new direction.

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until they decide you are the right company to fulfill that need. A full-funnel marketing approach begins at the top of the funnel by driving mass impressions to achieve branding and name recognition. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert.

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On average, smartphone users in 2019 spent three and a half hours per day on their mobile devices, with nearly a third of users reporting near continual time spent online. At the same time, the number of U.S. adults owning a smartphone has rapidly grown, from 35% in 2011 to 85% in 2021.

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party cookies for good. Yet the largest internet browser, Google Chrome, just announced that it is delaying its rollout of removing cookie tracking from mid 2022 until mid 2023 in an attempt to make sure they get things right.

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer applicable in our ever-evolving digital environment. Why? Because the consumer journey is no longer a straight line. Today’s customer journey is much more complex than ever before. Non-linear journeys are the new normal Today’s modern buyers are in control. Due to the plethora of information available on the internet and the ability to connect with nearly everyone in the world, customers are no longer following a linear customer journey path with a clear start, center and end.

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital activities for American adults, directly behind video. Because of this growing momentum, more and more marketers are updating their campaign strategies to include audio ads–and you should too. Rising opportunities with programmatic audio Thanks to podcasts, audiobooks, music and online playlists, streamed audio content has seen massive growth in recent years, as have programmatic audio ads.

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings and overall platform performance. And it just keeps getting better and better! To better serve our users, we’ve recently added a few new features to the Genius Monkey platform. Check out what’s new! ROAS reporting in the dashboard ROAS, or return on ad spend, is one of the most important metrics in every ad campaign.

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your pertinence in a market currently experiencing significant swings due to unforeseen events, such as ours. So how can advertisers stay relevant in today’s world? And who determines what is (or is not) relevant anyway? Both questions have the same answer: the consumer.

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping processes and new digital platforms emerged and swiftly grew in popularity––as did consumer expectations. All these alterations to the marketplace have kept advertisers on their toes, particularly when it comes to changes in consumer behavior. So what can marketers expect for the rest of 2021, and how can they adjust their ad strategies in order to better suit these new consumer behaviors and expectations?

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social distancing measures, these jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and relevant during this time of drastic change for industries throughout the world.