There are a lot of uncertainties these days, which tend to boggle brains and stifle activities. We are continually bombarded with information about the COVID-19 virus, and what we’re supposed to be doing to avoid it. But we don’t hear nearly enough about one of the best remedies to the boredom of staying self-quarantined – laughter! Just as we did for last year’s National Programmatic Day, we want to offer a few tidbits that just may help you with the laughing part of staying home:

With the world grappling with the coronavirus pandemic and more and more people being confined to their homes, today’s customer experience is more important than ever. As online audiences stay glued to their device screens in search of answers and distractions, the digital ads they encounter will play a big role in their decision-making process, making the customer experience important. In fact, 84% of people say experiences are just as important (if not more so) than a company’s products.

With a third of the world in lockdown due to the coronavirus, and the remaining population mostly staying put at home, consumers spend more time reading or watching the news than ever before. In fact, Nielsen predicts a 60% increase in the video content consumed in U.S. homes due to worldwide health fears. With viewership numbers increasing by the day, the programmatic landscape is quickly becoming the most stable highway for digital advertising, and rightly so!

Due to the coronavirus lockdowns and social distancing measures, consumers are spending more time online at home than ever before, which gives marketers an opportunity to capture more eye-balls, all at once. But life has drastically changed for consumers, which means your business strategy during the COVID-19 pandemic should as well. Not sure where to start? Here are a few ideas and tips other companies have successfully employed to help get you started:

During the 1980s recession, studies found that businesses who continued to advertise throughout the economic downturn came out 256% ahead of their competitors who didn’t advertise! Some brands hesitate moving forward with marketing plans due to the coronavirus pandemic and an unpredictable future. But the worst thing you can do in a crisis is panic! A lot of brands get it and are upping their game Here are our top five reasons why any serious business should continue advertising and/or branding at full-speed:

In these uncertain times with the COVID-19 outbreak, it can be hard for businesses to know how best to proceed. Many companies freeze operations or halt any planned campaigns because they’re unsure of what to expect. But while the future might feel somewhat unpredictable right now, that doesn’t mean business-as-usual should stop in its tracks; to the contrary. Right now might be the perfect time to push ahead with business plans, especially when it comes to online advertising.

Programmatic advertising has absolutely boomed over the last ten years – and with good reason; it’s effectiveness is unparalleled in the marketing industry. It’s part of the “leaps and bounds” that we have seen happening with the technological marketing landscape Along with the data come the data providers who are making claims and promises that aren’t always easy to keep. However, dependable and knowledgeable providers are priceless. Genius Monkey uses these sources to develop demographic segments to be incorporated into our advanced marketing technology, so we must utilize data from dependable sources that meet Genius Monkey’s standards of excellence.

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing articles through Forbes every month or so. Our featured Forbes article last month, titled Trouble In Kansas? Why Coffeyville is Reporting So Much Traffic and What To Do About It, covered the geolocation issues behind Google Analytics default reporting measures.

It’s difficult to know what things will look like in the business world of next year, let alone the business world of, say, 2030. But we do know that things are changing, and quickly. In some instances, the changes are a boon for the economy as a whole, as has arguably been the case with the rise of e-commerce and online selling more broadly. In others, such change seems better suited to serve the interests of insiders specially equipped to take advantage of its capabilities.

Point to an industry of any sort and you can almost guarantee there’s a space within it for intermediary parties. In law, you’ll find mediators; in entertainment, you’ll find agents. And in most (or many) cases, these intermediary figures play an important role, even if the earnings seem to be a tad disproportionate. In the digital advertising industry, ad servers have long been the intermediaries whose presence is generally taken for granted.