Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On...

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party...

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer...

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital...

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry...

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more...

In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping...

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks...

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare...

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first...