As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just don’t convert on the checkout page, and why do 25% of my customers always cancel after six weeks? If you find yourself wondering what the answer is to these questions, it’s probably time you run a churn analysis.

With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital panacea, as there are always going to be speedbumps to overcome, and innovations to incorporate. One of the challenges today’s advertisers face, is to harness all of the pertinent data rather than just look at bits and pieces of a partial picture.

The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and the content-viewing habits such diversity supports. The over-the-top (OTT) emergence ensures that finding online content to your liking and making time to view it is wholly individualized in a way that liberates viewers from scheduling/programming constraints requires the strategic casting of a wider net on part of digital marketers.

Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there’s no way to be fully confident in the effectiveness of your ad campaigns, and therefore, no way to know where precious advertising dollars are being wasted. The solution to this comes down to two primary things: Complete omnichannel presence (both online and in-store) Limitless attribution tracking (from impression to final conversion) In today’s rapidly-changing market, the only way to stay truly competitive is by playing the numbers game.

Have you ever gone to the store to buy a particular brand of – let’s say pants, for the sake of this example – and when you get there you find another brand that seems to fit you well, and costs way less? But, then again, they aren’t your go-to brand with which you’re so familiar. You’d probably do a search and read some reviews, and if they looked impressive to you, you may just go against your “brand instinct.

Cost per Mille vs Effective Cost per Mille Most advertisers know that CPM stands for “Cost Per Mille” or cost per 1000 impressions. Advertisers set their desired price per 1000 ads served. The CPM rate is a big help to the advertiser to spread their products to a greater audience for an effective advertising cost. It’s also a metric used by marketers to measure the cost of the campaign, and just how much the publisher will get paid for every 1,000 impressions, and to evaluate the effectiveness of the display ads.

The subject of this case study is a well-established and highly respected Buick Dealership in the southwest region of the United States. Their business strategy was built on the foundation of creating customer relationships – one at a time. Their mission is dedicated to product, service and community. They teamed up with Genius Monkey in hopes of taking advantage of our cutting-edge programmatic technology to reach their desired goals.

No matter what action step you’re about to take, it seems like one time is always better than another to do it. It’s mentioned what days the specials at the grocery store are best, or fishing on the lake, or what day is best to make an airline reservation. It seems as though there is always a better time than another to do things, and it appears that your email campaigns are no exception.

If you’ve ever heard any of the sermons that Genius Monkey preaches, you’re probably aware of how much we believe in the profound importance of attribution tracking. We know how to help you lead your prospects right down the path to conversion. These principals are neither hypothetical, nor speculative; they are tried and tested by the specialists at Genius Monkey, and have proven to be incredibly successful. Here is a set of commandments that Omni Monkey (the main brilliant ape of the bunch) has posted.

The most important component of today’s programmatic advertising is finding an audience that wants to hear what our clients have to say … or sell … or provide. The old “Spray and Pray” methods of marketing are gone. They’ve been replaced by precision tools that can target virtually ANY genre or special interest group. But when you consider this rather recent programmatic turn of events and the effect it has had on the entire marketing industry, it’s easier to comprehend the vastness of its effectiveness in other fields.