Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular without a few alternatives rearing their heads. To the crux of the issue: self-service vs. fully-managed programmatic platforms. There are many qualities that separate these two distinct tools of targeted advertising, and this article is going to take a deeper look at a key element that divides them: customer service.

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on who you ask, but the lowest we found was about 80%. Not only is it big, but the numbers also confirm that it’s growing. Programmatic covers a variety of mediums, all of which experienced their own ups and downs worth examining. In this week’s blog, we’re taking a look at how the mediums collectively and individually grew in the year 2023 – as well as comparing them to Genius Monkey data – so you can know the trajectory of industry moving forward.

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal marketing teams. These teams have adapted through the implementation of fully-managed programmatic platforms, and it’s time for media agencies to make the same jump. Published on AP News and Benzinga, Genius Monkey dives into the context and benefits of adopting a fully-managed programmatic system. If your team needs better ad coverage, hands-on expertise, and simplified workflows, get in touch with the Genius Monkeys and evolve your marketing strategy to the next level!

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a vital step to online marketing, and remains so even in an age when DIY digital advertising is technically possible. We agree that trimming down excess fluff is vital in any business, and Genius Monkey is here to show that the DSP is anything but.

In a stunning move, three big names in the world of live sports streaming are teaming up to build a “new and exciting platform” launching later this year. Disney, Fox, and Warner Bros. Discovery are all contributing to a new yet-to-be-named streaming entity in an unprecedented partnership that aims to streamline (or monopolize, depending on how you look at it) the sports-viewing experience. This has the potential to upset the way many marketers reach their audience through sports broadcasting and programmatic OTT, but Genius Monkey users have nothing to worry about, and can even look forward to the exciting new marketing opportunities it provides.

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just the right medicine. In January, Netflix announced over 23 million active monthly users on the commercial-driven version of the service. Compare this with the November 2023 report of 15 million; that’s an increase of 8 million active users in two months! Last year, ad-supported customers made up about 5% of Netflix’s total user base; now they represent almost 9%.

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in the space by leveraging data for unparalleled insight into the programmatic journey. Check out some of the highlights here or see more on HostingAdvice. On the problems modern advertisers face in digital marketing: “All too often in the digital realm, advertisers are going to several different networks or DSPs to try and run their ads and then have to learn the nuances of each, set up individual campaigns in each, go through reporting for each individually, and it just takes way too much time and creates margin for error,” said Travis Champ… “Whether the advertiser is a direct brand or agency, managing many different campaigns across many different DSPs gets overwhelming quickly.

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth of DOOH, and the ever expanding reach of display ads. Staying true to form, Genius Monkey is here to dive deep into platform user’s data to give you a quick overview of some interesting trends observed throughout the year.

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge. The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how, on what, and where the iGen spends their money so you can know how to better speak to their wants and needs. Let’s take a look at the data so you understand the youngest generation of adults and how their buying brains think.