Here at Genius Monkey, we’re constantly innovating new ways to provide value to our clients for their digital programmatic ad needs. And one of the most important (and popular) offerings we’ve implemented over the years is a live dashboard for clients to track and monitor their ad efforts. We understand how important it is for clients to view the progress of their campaigns, but we also understand how complicated it can be to analyze raw data or granular reporting.

Digital ad fraud is rampant across the globe, costing the advertising industry billions each year and deeply cutting into the bottom line of countless brands. Due to its uncanny ability to detect, evade and quickly adapt to any protection measures, ad fraud is nearly impossible to eliminate completely. However, marketers can greatly reduce the risk of malicious ad fraud interfering with campaigns by partnering with digital ad providers whose fraud prevention measures go above and beyond mainstream industry standards.

Exciting news! Genius Monkey is honored to have been named among the Top 10 Ad Management Solution Providers of 2019 by Marketing Tech Outlook–a company devoted to sifting through and analyzing the latest marketing tech in order to name and list the top performers in various industry categories. Those chosen are first carefully evaluated by an esteemed panel of CEOs, CIOs, VCs, analysts, and MTO editorial board members before making the cut.

How much time should you spend on any one task, initiative, idea, et cetera? In business, that’s always been the question, in one form or another. The truth of it is, we’re all operating in relation to a time measurement of some sort, both professionally and in every other aspect of our lives. Where your company’s operations are concerned–in marketing, specifically–that reality is further complicated by audience behaviors and marketplace trends over which no single person has control.

Consumer video consumption is huge right now. We spend a third of our total daily TV time online, streaming our favorite shows on various devices1 and savvy marketers are eager to catch our attention by using the power of over-the-top (OTT) channels. OTT is an online delivery system for streaming video content, independent of a cable or satellite subscription, just like Apple TV, Amazon Prime and more. By incorporating OTT channels into their mainstream digital ad strategies, marketers are able to display personalized digital ads in-between episodes.

In blogs past, we have written a great deal about the importance of being there for your customers … leading them, driving them, sticking with them as they make their way all the way down their path to conversion. While we have supplied a lot of content that extols the virtues of our attribution tracking and the digital marketing statistics it provides, we know that it can be challenging to comprehend the entire value of our system; especially if you haven’t seen it in action.

In the beginning, advertising to TV viewers was simple. There were only a handful of television channels, rotating a handful of scheduled programs, so all marketing reps had to do was buy commercial space on certain networks and bam! Their advertisement would be seen by a mass, captive audience and results were just a matter of time. But that was before video streaming came along. OTT On The Rise Once over-the-top (OTT) streaming services like Netflix and YouTube came along, closely followed by others such as Amazon Prime and Apple TV, television viewing habits began to change rapidly.

If you’re working in the present-day digital marketing space, you will almost certainly feel overwhelmed from time to time. The industry seems to be growing with every passing hour, as new tools are introduced, studies released, practices encouraged, and so on. Added to this is the sheer quantity of data cascading in every direction and from sources as innumerable as they are diverse. Fortunately, the work of quantifying and analyzing that data is readily achievable with the aid of advanced Artificial Intelligence software engineered with the specific goal of delivering usable reporting.

Businesses of today are always on the lookout for a better and more effective means of advertising, as well as any new digital marketing trends. Most of the digital marketers who lean towards success are utilizing programmatic digital media such as search, display, video, social and email marketing – all of which can be tracked and measured through proper attribution. However, audio ads, historically speaking, have not been able to be measured like that … until now!

As a marketer, have you ever wondered why your customers leave after just two months, or why there’s a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just don’t convert on the checkout page, and why do 25% of my customers always cancel after six weeks? If you find yourself wondering what the answer is to these questions, it’s probably time you run a churn analysis.