Does it ever feel like you don’t get as much done now as you did in years past? If you’re like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example: On an average, we spend 5.4 hours per day on our phones Millennials spend 5.

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. How fast is programmatic display growing? Digital and Mobile ad-spend continue to grow leaps and bounds. This isn’t someone’s guestimation; the numbers don’t lie, and, as they say, “The proof is in the pudding!” In 2016 the figures for digital ad spend reached $72.

Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and digital specialists. Last month, our own Jeremy Hudgens, Genius Monkey’s CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology.

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology.

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client.

In our extremely competitive e-commerce industry, some websites need to push hard and fast to get the sale right now, while other companies must somehow inspire the customers before winning them over, or to even put the idea in their heads to use their services. Videos attract 300% more traffic, and help to nurture leads A website is 53X more likely to reach the front page of Google if it includes video Including a video on your landing page can boost your conversion rate by 80% Video increases organic search traffic on a website by 157% 52% of marketers say video is the type of content with the best ROI Adding video to your emails can increase click rates by 300% 64% of users will convert after watching branded videos on social platforms One genre (amongst thousands) of marketing that has discovered the relevance and effectiveness of video as a marketing tool in ads, on the website or via email, is the travel industry.

The Disney research and development team have once again taken technology to the cutting edge. They have developed a means by which a user can feel textures on a flat screen. Yep, you read that right! Researchers at Disney have developed technology that simulates textures on a flat screen to allow viewers to feel what they are watching. They are also researching the ability to use Texture TV on larger screens that could enhance movies as you watch them.

There has always been a looming question in the marketing industry regarding big data and the science behind it. The question is, how can you use this information to lead your audience to a particular product and convince them to buy it? Traditionally, this has been a very common quandary to which brands really haven’t had a common answer. In fact, in the past, to become a successful business, you may have had to cast your nets and pray for a good catch!

The TAG (Trustworthy Accountability Group) program, of which Genius Monkey is a proud member and Registered Seal recipient, was established in 2014. It was designed to combat ad fraud, and has become increasingly successful in reducing invalid traffic in the supply chain of today’s digital advertising. Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals Year-over-year increases of 176% in recertified companies Year-over-year 124% in recertified seals 37 companies recertified 62 seals in 2018 Nearly one in three (30 percent) of the recertified seals were awarded via an independent validation process, rather than self-certification In March of 2019, TAG recognized more than a hundred companies for having achieved not only their seal recertification for TAG’s Certified Against Fraud, but also Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) programs.