As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways: 1. In the public-facing way their customers know and expect; and 2. In a behind-the-scenes way that allows them to maintain a competitive edge. Now, wherever these two can overlap, they almost invariably do. But often these aspects of a company’s identity run necessarily and inevitably parallel to one another. Imagine how a family-friendly and legitimately wholesome restaurant chain might find it beneficial to adopt an aggressive acquisition strategy for purposes of maintaining a regional foothold. How does that chain’s advertising message articulate its outward image while acknowledging its growth efforts?

Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain “big picture” insights? Three words: Data automation aggregation. Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.

This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn’t yet exist. In fact the word “programmatic” wasn’t an advertising term that was commonly used like it is today. Fun fact: Genius Monkey was one of the first organizations to coin the term “programmatic.” Pretty cool, right? As we celebrate this special Banana-versary, let’s look back on the past ten years of our company’s evolution. It’s been quite a ride.

First Things First First impressions are certainly important. But in today’s world, where consumers are in control of their journey and spend over 50% of their time on a digital device,1 first impressions simply aren’t enough. Brands need to make a lasting impression, across multiple channels and devices, by following targeted consumers through the digital landscape of their personalized customer journeys. The future is digital–and consumers expect businesses to be digital as well. It’s not enough just to dabble in digital ads and platforms. In order for brands to stay relevant and competitive they must prioritize digital ad campaigns. That’s why embracing a Digital-First strategy is so important for the success of modern business.

Here at Genius Monkey, we’re constantly innovating new ways to provide value to our clients for their digital programmatic ad needs. And one of the most important (and popular) offerings we’ve implemented over the years is a live dashboard for clients to track and monitor their ad efforts. We understand how important it is for clients to view the progress of their campaigns, but we also understand how complicated it can be to analyze raw data or granular reporting. That’s why, years ago, we introduced an easy-to-read dashboard for our clients. And now we’re making that dashboard even better by adding a few new (and powerful) features.

Digital ad fraud is rampant across the globe, costing the advertising industry billions each year and deeply cutting into the bottom line of countless brands. Due to its uncanny ability to detect, evade and quickly adapt to any protection measures, ad fraud is nearly impossible to eliminate completely. However, marketers can greatly reduce the risk of malicious ad fraud interfering with campaigns by partnering with digital ad providers whose fraud prevention measures go above and beyond mainstream industry standards. This ensures their digital advertisements have the highest level of protection available.

Exciting news! Genius Monkey is honored to have been named among the Top 10 Ad Management Solution Providers of 2019 by Marketing Tech Outlook–a company devoted to sifting through and analyzing the latest marketing tech in order to name and list the top performers in various industry categories. Those chosen are first carefully evaluated by an esteemed panel of CEOs, CIOs, VCs, analysts, and MTO editorial board members before making the cut. We here at Genius Monkey are proud to be listed among such powerful players in the ad tech world. Learn more about the systematic strengths unique to the Genius Monkey process that helped us earn such an award. Check out this article by our CRO and Director of Client Solutions, Jeremy Hudgens, here.

How much time should you spend on any one task, initiative, idea, et cetera? In business, that’s always been the question, in one form or another. The truth of it is, we’re all operating in relation to a time measurement of some sort, both professionally and in every other aspect of our lives. Where your company’s operations are concerned–in marketing, specifically–that reality is further complicated by audience behaviors and marketplace trends over which no single person has control. What Genius Monkey does have, however, is the means of tracking those behaviors/trends and organizing our findings via tools like Omni Monkey. Those tools can be utilized by companies like your own or on behalf of your clients to allow for real-time advertising adjustments which are best handled via automated measures.

Consumer video consumption is huge right now. We spend a third of our total daily TV time online, streaming our favorite shows on various devices1 and savvy marketers are eager to catch our attention by using the power of over-the-top (OTT) channels. OTT is an online delivery system for streaming video content, independent of a cable or satellite subscription, just like Apple TV, Amazon Prime and more. By incorporating OTT channels into their mainstream digital ad strategies, marketers are able to display personalized digital ads in-between episodes. And it’s totally paying off.

In blogs past, we have written a great deal about the importance of being there for your customers … leading them, driving them, sticking with them as they make their way all the way down their path to conversion. While we have supplied a lot of content that extols the virtues of our attribution tracking and the digital marketing statistics it provides, we know that it can be challenging to comprehend the entire value of our system; especially if you haven’t seen it in action.