If you’re a little confounded about the exact details of marketing attribution, don’t sweat it too much – you’re not alone! But, don’t wait too long to learn, or you’ll fall further behind the eightball. Here’s a few reasons why: 76% of all advertisers say that they currently have, or will have within the year, the ability to use marketing attribution 34.1% of businesses don’t use any attribution model to measure marketing performance 25% of advertisers have stated that the main reason they haven’t adopted data-driven attribution yet is because of structural and organizational challenges Up until a few years ago, tracking your success with attribution was a relatively simple funnel.

If automotive brands and dealers want to flourish in today’s digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here’s why: Nearly 60% of car shoppers will visit a dealership after researching a car online 70% of consumers are willing to watch or interact with a video on their mobile device to learn more about the cars they are considering purchasing 61% say that they consider relevant auto ads helpful when shopping for a car 41% report being very likely to click on an auto ad during the car-buying process According to Jeremy Hudgens, CRO and Director of Client Solutions at Genius Monkey, “Car buyers now look at their smartphones as essential components in the process of purchasing a vehicle.

If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point: You are 53 times more likely show up first on Google if you have a video embedded on your website Studies show that 74% of users who watched an explainer video about a product, subsequently bought it A product video on your landing page can increase conversions by 80% Since 2013, video views on mobile have increased more than 233% 98% of users say they’ve watched an explainer video to learn more about a product or service For skippable video ads, the industry average is a 9% completion rate.

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation’s digital Internet users. We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs.

In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order to better serve you the ads and discounts you may be looking for. Monitoring your credit through Experian offers the same thing, and when we look at things like free email providers, within the terms and conditions of you signing up for that free email, you’re saying, “I agree to allow you to market to me, for products or services, for yourself, Google, AOL what have you.

In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the costs of effective, relevant advertising. Not only is this an intriguing subject, it’s revelatory to anyone who is exploring the possibilities of adopting a programmatic platform of their own, and how many ways we have to place content in front of their targeted consumers at the right place and time.

As our readers may or may not know, March 1st, 2019 is the first annual National Digital Programmatic Humor Day (known as NDPH Day). To get your ad humor started in the right direction, the digital programmatic specialists at Genius Monkey are throwing some chuckles your way! We are Geniuses At Genius Monkey we are all monkeys. That’s because we share our Amazon Account with one another. That makes us prime-mates, right?

The first thing that people usually ask about Generation Z is how old they are, and between what years would they have been born in order qualify as Gen Z members. As in most areas of life, the lines between each generation are usually blurred, but generally, Gen Z members are made up of anyone who was born between 1996, right up to present-day. A good reasoning to follow is that if someone remembers the change from the 20th century to the 21st century, then they are not Gen Z, they are probably Millennials or Baby Boomers.

Customers respond in a positive fashion when they feel special and important to the brand. In this quest for personalization, marketers are faced with a myriad of marketing technology choices. And while there is a wide selection of tools available for improving customer interactions, there is one essential ingredient to achieve personalization – one underlying tool in the toolbox that can act as a force multiplier across all personalization efforts – unified customer data.

As many of our readers know, Genius Monkey is a regular participant in the Digital Summits held around the nation, where we share our philosophies and best practices in the field of digital programmatic in today’s marketing. Digital Summit attendees are the movers and shakers that influence the growth and success of their company’s digital marketing efforts, as well as the future landscape of the digital economy. They hail from a broad variety of companies and organizations including national brands, CPG, agencies, service providers, technology pioneers, B&B providers, associations and nonprofits, startups and much more.