In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order...

In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the...

As our readers may or may not know, March 1st, 2019 is the first annual National Digital Programmatic Humor Day (known as NDPH Day). To get your ad humor started in the right...

The first thing that people usually ask about Generation Z is how old they are, and between what years would they have been born in order qualify as Gen Z members. As in most areas...

Customers respond in a positive fashion when they feel special and important to the brand. In this quest for personalization, marketers are faced with a myriad of marketing...

As many of our readers know, Genius Monkey is a regular participant in the Digital Summits held around the nation, where we share our philosophies and best practices in the field...

Today’s customers are getting tough to keep up with! They no longer buy things based on impulse or first impressions; they do their homework for just about all of their purchases....

Now that we have turned the corner onto 2019 Street, Genius Monkey will take this time to reflect on the outstanding year we’ve had, and rev up for an even bigger, better year for...

Any emerging technology inevitably enters the ring of advertising. Augmented and virtual reality, visual search, chatbots and voice commerce have all been on the radar of retailers...

Data is the reigning king of marketing, and continues to increase in power as technology continues to proliferate throughout the industry. It’s not so much the actual data that is...