Genius Monkey has once again accepted the opportunity to share more of the knowledge we’ve acquired from our extensive research and development as a programmatic platform and digital specialists. Last month, our own Jeremy Hudgens, Genius Monkey’s CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology. The webinar video has proven to be so helpful to so many, we wanted to share it with the marketing community at large — for free!

At Genius Monkey, we’ve been serving video ads to connected devices for years– whether on CTV (Connected TV) via Apple TV, or a live-streaming show on your mobile device. Now that OTT (Over The Top) television has become as advanced as it has, Genius Monkey has officially separated out this channel for those digital marketers who want to go all in. Are OTT and CTV the same thing? First, let’s take a look at what OTT and CTV really are, and the differences between them. This explanation is apparently necessary since, believe it or not, nearly 50% of today’s marketers said they thought that OTT and CTV were the same thing.* But, this couldn’t be further from the truth! CTV is nothing more than another device upon which we show ads; not unlike desktop or mobile. OTT advertising is simply the delivery mechanism of getting an ad in front of a certain audience.

Can you imagine walking into a bathroom to do your “business” and just quietly sitting there until Mother Nature tells you you’re done? Of course not, because if you’re human, you always feel the need to do or read SOMETHING while you sit on that proverbial porcelain throne of glory! A recent poll of 2,500 adults, conducted by UKactive, revealed that: The average human spends one hour and 42 minutes a week on the crapper, or almost 92 days over a lifetime The average person heads to the bathroom twice a day to go number two, and six times to go number one That amounts to just over 15 minutes every day – or almost two hours a week on the toilet That’s 2,208 hours, which equates to about the time of Earth’s seasonal cycle 33% said sitting on the toilet was one of the only times they have to themselves Simply put, your average human spends as much time on the toilet as it took Sputnik to compete the first spaceflight in 1957, where it remained for 92 days. Or, with 560,000 words, Leo Tolstoy’s War and Peace takes the average reader 31 hours to complete, so with the number of accumulated minutes on the pot, we could all read the epic novel twice a year!

The digital marketing ad agency representing one of the premier Arizona-based adventure tour companies in the Southwest, specializing in invigorating and informative off-road excursions and outdoor experiences, recently partnered with Genius Monkey. They were seeking help with boosting ROAS, brand awareness and bookings for their client’s various adventure trips.

In Part One and Part Two of this blog, we read about our abilities here at Genius Monkey to track and measure with proper attribution. Along those very lines, let’s take a look at the subject of Dynamic Number Insertion (DNI) and how it plays a role in our measurement practices: DNI in Pixel Monkey Can be More Complex When Needed If there are only specific instances that need to be DNI’d, we can do that in Pixel Monkey (PM), which is an integral component of Omni Monkey, our digital ad optimization technology. It’s a proprietary set of algorithms that assures that our optimization process is accomplished in real-time.technology. We can accomplish this without involving or asking the client to do anything for us (other than having our tracking code snippet installed on their site in the first place).

In Part One, we introduced you to Pixel Monkey – the part of our Genius Monkey brain center that enables tracking and measurement through live reporting with conversion tracking and full attribution, along with built-in anti-fraud placement and protection. There are issues that pop up, and with the proper technology, these issues can be located and remedied. We Get to the Bottom of It We have had digital marketers that didn’t have as many conversions as they thought they should have, but because we were tracking other set KPIs, we could run our Pixel Monkey analytics to dive deeper than Google Analytics. In these cases, they had a website issue that was throwing the purchasers out of the shopping cart, and they were having a hard time getting back in to finalize the transaction.

At Genius Monkey, we are firm believers in full attribution tracking right down to the conversions that matter most. We drive the maximum number of engagements and conversions from as many networks, devices and mediums that we can. We also like to ensure that our methods of measuring the effectiveness of our ads remain unaffected by malicious fraud. Installing Google Analytics and Conversion Goals The process of installing Google Analytics (GA) is complicated because it’s different for every single client. At Genius Monkey we are digital marketing specialists; we get INVOLVED and we work with our clients, helping them establish and become familiar with their Google Analytics conversion goal setup.

In past blogs, we have covered several subjects related to ad targeting and how important it is to keep all your advertising ducks in a row. This is especially true with the challenges that present themselves to the programmatic digital industry in this day and age. Genius Monkey is very familiar with the challenges, and has developed effective ways to overcome them. Working with players across the advertising ecosystem, from the buy side with brands and agencies, to ad platforms, digital publishers and connected TV networks, we at Genius Monkey continually put our knowledge and technology to work so that we stay well-informed and ahead of the pack about what’s working, and what improvements still need to be made.

A new city/venue has been added to the 2019 schedule of this renowned music, comedy, culinary and entertainment festival. They have come to Genius Monkey for help with brand awareness and boosting ticket sales, as this is their first year in the state of Texas.

As any savvy marketer knows, advertising technology has become so advanced and so specific, that some marketing performance agencies are feeling defeated by these advancements. They know that if they have plans to run with the big dogs, they’ll eventually need to hop off the porch, and that’s not always easy to do in this hi-tech industry! After all, the agencies that are thriving in this hyper competitive environment are those that don’t shy away from their problems. Instead, they embrace these challenges as new opportunities to grow, adapt, and change.