Last year, in 2017, programmatic became a decade old. The success of this targeting marketing tactic has been astounding, to the point that experts have begun to speculate as to what the future holds for programmatic. According to Jeremy Hudgens, CRO at Genius Monkey, “I think that if we could jump ten years into the future, we would find that programmatic marketing wouldn’t be just one form of advertising; it would be THE form of advertising.

At Genius Monkey, we’ve worked hard to set the bar in programmatic marketing solutions that place our clients on the marketing map. We want to always maintain the reputation that we have as the “bar-setters” of the programmatic world. Part of what allows us to make this claim is that we work diligently to maintain the trust of our clients as we take all the steps necessary to protect their sensitive information.

We at Genius Monkey are proud to join an elite group of companies that have earned the TAG Registered Seal from the Trustworthy Accountability Group (TAG). As one of the early adopters of this certification, Genius Monkey recognizes how crucial it is to add to the ecosphere of trustworthiness in the ad industry. We understand the importance of clients feeling confident that their advertising platforms are protected from malicious bots and other fraudulent activity, and that their advertising efforts are going to be clean all the way through the marketing process.

Good video content is a great vehicle for getting better conversion numbers. It is a very impactful component in strategic conversion. It’s a powerful manner in which to communicate the story of your brand, make clear your value proposition and fortify customer relationships, as well as prospects. According to recent research, video content is not just an “effective” tool anymore, it’s a component, but the pace with which it is being demanded is growing rapidly.

Red Lobster wanted to gain an understanding of what kind of impact mobile could have on customers, or potential customers, who were driving by their store. The study revealed that mobile users who saw an ad from Red Lobster on their phone or tablet were influenced to the point that they were 31% more likely to eat in a restaurant the day they saw the ad. The studies also revealed that they were 17% more likely to visit the restaurant the following day.

Most of us who live in the civilized world carry some type of communication device, usually in the form of a smartphone. Nearly 2.5 billion people in the world carry one, and of all of those, 91% of them use mobile applications.1 These apps are just a regular routine in the eyes of most. In fact, it’s almost difficult to come across situations for which an application doesn’t exist! But who is using these apps … and for what purpose?

Genius Monkey’s new “Conversion Cycle Report” (CCR) is the latest nugget to be added to our treasure trove of state-of-the-art targeted digital programmatic tools. This new report increases the effectiveness of our digital marketing efforts and improves client ROI. Our CCR is the brainchild of the development team at Genius Monkey. It analyzes the average time, as well as the number of touches it takes for the user to go from being a browsing customer, to being a paying customer; measuring from the time we initially serve the impression to the time that the consumer converts.

Social media has recent roots in the overall timeline of our technological advancements. Facebook is a great example of a successful social medium that swept the world. In fact, as of December of 2017, the active number of Facebook users was 2.2 billion. (The term “active” is anyone who has logged onto his or her page in the last 30 days.) In just the United States alone, there were 214 million users, making it the most popular social network in the world.

Recently there has been a movement by many consumers to install software that blocks ads. These “ad blockers” are utilized to automatically remove unsolicited online advertisements. Some of the ads that get blocked include web banners, embedded audio and video, and pop-up windows. But, is this a good thing? Ad blocking disrupts those who earn their livelihoods from the online marketing industry. This field includes editors, publishers, journalists, columnist and content creators.

Brand marketers of today are fortunate to have the advancements of digital programmatic technology to get their message to those who are ready to hear it. There is one group of marketers that encounter a special set of unique speedbumps to overcome, though. If you happen to be a franchise owner, you have most likely encountered difficulty with your digital marketing plan. This is very common, as franchise marketing presents more challenges than the traditional route.