Retargeting is like a bullet that ricochets off of a boulder and comes back at you, only it’s not really a bullet … it’s more of a reminder. You know, just in case you forgot or failed to purchase an item that should have been purchased. It’s like getting a second, third or fourth chance for redemption. Here are a few reasons why: 3 out of 5 US buyers notice ads for products they’ve viewed on different sites 30% of consumers have a positive reaction to retargeted ads, 11% do not like them, while 59% are apathetic towards them Email retargeting CTRs are 3-5% higher with upsells Retargeted ads can increase branded search exposure by 1,000% or more The average CTR for retargeted ads is 10x that of display ads In part one of this article, we pointed out the fact that retargeting has proven to be a very effective method of increasing sales, and that it’s imperative that you know your audience, and their needs.

Retargeting is a way to connect with people who, based on their digital actions, previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse online, thus helping you increase your brand awareness, or to remind those audiences to make a purchase. With retargeting, marketers are able to display their ads to consumers who abandoned a cart, made a purchase or bounced from a website.

Collaborative Marketing is the process of sharing or combining resources in order to increase leads, brand, and influence. Consumers who saw brand and product-focused ad creatives were 102% more likely to purchase a particular product than those who only saw a product ad. People who saw “Explore Now” brand ads and “Shop Now” ads that were focused on e-commerce were 75X more likely to convert than those who only saw the brand message.

As all marketers know, there are two key metrics that are near and dear to their bottom lines — reach and frequency. Reach is a result of the proliferation of smart speakers (otherwise known as voice assistants), and the frequency of use translates into regular consumer engagement. The vast world of marketing is still trying to determine how to optimize for this new technology. In the interim, here are some statistics about what we’re already experiencing with voice search and how it’s affecting the market.

In the 1968 movie 2001: A Space Odyssey, the computer named Heuristic ALgorithmic (HAL) was endowed with a great deal of artificial intelligence (AI). Not to spoil the ending, but things didn’t turn out so well with ol’ HAL. He went rogue and became the bad guy. This is not an uncommon fear when it comes to the subject of artificial intelligence. In a speech at the South by Southwest tech conference, Elon Musk issued warnings about AI.

Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t know how to handle it in mass quantities. 33% of elite marketers say that having the right technology for data collection and analysis is the most useful in understanding the needs of customers The frontrunners of the advertising industry are 56% more apt to tell you that decisions backed by data are superior to those based on a gut feeling or prior experience Leading advertisers are 33% more likely to say that strategy is what defines how they integrate data (and other related technology) into their marketing 88% of marketers surveyed use data obtained by 3rd parties in order to enhance their understanding of each customer According to Forbes, 66% of marketing data is used to better focus on targeting offers, messages and content Companies that adopt data-driven marketing are 600% more likely to be profitable year over year In order to take full advantage of the onslaught of information, marketers today must take on new data strategies for improved marketing.

Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week “Where to shop” and “where to buy” searches have increased 85% over the last two years Omnichannel strategies (strategies that show what’s in stock at nearby stores) drive an 80% higher rate of incremental store visits One fact that’s hard to contest is that today’s consumers are no longer easy to impress.

Programmatic advertising has made an enormous impact on the marketing world, and Genius Monkey has remained at the forefront of these technological developments and implementations. But, to those who still haven’t grasped a clear understanding of the programmatic movement, there are a few gray areas upon which we’d like to shed some light. Here are five myths that we’d like to bust: Myth: There is no difference between RTB (Real Time Bidding) and Programmatic Programmatic buying in and of itself automates tasks (ad tagging, insertion orders, etc.

Marketers have a great opportunity to become a part of consumers’ plans by simply “being there” when the customer needs them. Today’s search behavior is constantly changing, growing to surprising levels. In fact: In the last two years, searches for “wait times” has grown more than 120% In the last two years, mobile searches for “menus” has increased over 55% 78% of mobile searches for local business information result in a purchase A “list of products” is the most important mobile website feature of local businesses, followed closely by “opening hours” and “price list” 69% of consumers between the ages of 18 - 39 use mobile devices to research before they make a purchase With instant answers always at our fingertips, we have begun to optimize our lives by using search.

Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s anything that’s designed to be compatible across most common operating systems. This translates to the fact that at Genius Monkey we can optimize towards the best combination of all media channels and the specific types of devices upon which to see it.