Neutral is Negative in the Mobile Environment

Neutral is Negative in the Mobile Environment

Have you’ve ever heard the phrase, “If you’re standing still, you’re moving backwards?” This applies to many aspects of life, including mobile brand experiences. The two most...

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February 15, 2018
What All Businesses Can Learn from the Auto Industry

What All Businesses Can Learn from the Auto Industry

The automotive industry has made huge strides over the past decade. This growth can be attributed to multiple factors, including the technological innovations, the emergence of...

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January 25, 2018
Don't Underrate Your Online Reviews

Don't Underrate Your Online Reviews

One of the many ways to help your potential customers realize your value is for them to read the online digital reviews that provide peer-to-peer recommendations. This is evidenced...

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January 4, 2018
Dynamic Blacklisting VS Whitelisting

Dynamic Blacklisting VS Whitelisting

Genius Monkey has once again been published on Forbes.com! This informative article covers the subject of “blocklisting,” and the best way to use it. The article is called...

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December 28, 2017
How to Get and Keep Consumer Attention

How to Get and Keep Consumer Attention

The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade....

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November 22, 2017
Ho-Ho-How to Market for the Holidays

Ho-Ho-How to Market for the Holidays

The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the...

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October 19, 2017
It's a Constant Battle for Consumer Attention

It's a Constant Battle for Consumer Attention

Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of...

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October 12, 2017
Digital Trends Shaping the Digital Landscape

Digital Trends Shaping the Digital Landscape

1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing...

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October 5, 2017
Online Presence Equates to Success

Online Presence Equates to Success

Where do you use your smartphone? If you’re like most people, you use it everywhere! Case in point: 91% of smartphone users look up info while right in the middle of a task. 69% of...

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September 13, 2017
Be There in the Moments that Count

Be There in the Moments that Count

Did you know that: Compared to a year ago, smartphone users are 50% more likely to plan on purchasing something using their smartphones to compare availability, prices or customer...

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August 24, 2017
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