If you’ve been on the Genius Monkey website recently, you’ve probably seen a number of videos that we offer on various topics regarding digital programmatic. That’s because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point: You are 53 times more likely show up first on Google if you have a video embedded on your website Studies show that 74% of users who watched an explainer video about a product, subsequently bought it A product video on your landing page can increase conversions by 80% Since 2013, video views on mobile have increased more than 233% 98% of users say they’ve watched an explainer video to learn more about a product or service For skippable video ads, the industry average is a 9% completion rate.

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation’s digital Internet users. We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs.

In December of 2018, Google announced that they would be shutting Google+ down for consumers in April of 2019. Google indicated that the reason for the shutdown is two-fold; first, because of low usage … and second, there were challenges when it came to security breaches. On April 2nd, all Google+ accounts and Google+ pages that you have created will cease to exist, and they will begin to delete content from consumers’ Google+ accounts.

This is the last in a series of blogs entitled, “What is it Like to Chat With a Monkey?” At Genius Monkey, we take things like measurement and validation very seriously, as well as low-quality traffic, click fraud and brand safety issues. First, we rely on Omni Monkey to act as a filter to protect against anything that looks outside of the norm Second, it’s filtered through third-party validation sources like DoubleVerify, Comscore, Nielsen, etc.

In the last blog (Part 3) we discussed the sources from which we gather data here at Genius Monkey. From credit card companies to grocery stores, they are collecting data in order to better serve you the ads and discounts you may be looking for. Monitoring your credit through Experian offers the same thing, and when we look at things like free email providers, within the terms and conditions of you signing up for that free email, you’re saying, “I agree to allow you to market to me, for products or services, for yourself, Google, AOL what have you.

One of the major keys to Genius Monkey’s success, is making sure we get your ads in front of the right people. One of the ways that we’ve aligned ourselves with our clients (or with our partners, as we like to refer to them), is by making sure that we’re going after the right crowd. That’s simply because if we don’t get in front of the right people, they’re not going to click on the ads.

In the last Genius Monkey blog, we covered brand interaction and examined where our clients’ ads show up. In this blog we’ll look at the power of tracking via email, as well as the costs of effective, relevant advertising. Not only is this an intriguing subject, it’s revelatory to anyone who is exploring the possibilities of adopting a programmatic platform of their own, and how many ways we have to place content in front of their targeted consumers at the right place and time.

One of the challenges that we face as marketers in general, is that a lot of things have changed as far as what the consumer requires. The numbers (not too long ago) were five to twelve brand interactions for a customer to feel comfortable doing business with a particular brand. In 2013 the study showed that shoppers required 28 + brand interactions in order to feel comfortable. However, that number quickly became obsolete when another study from a slightly different angle showed that one auto buyer’s path to purchase required over 900 + brand interactions!

As our readers may or may not know, March 1st, 2019 is the first annual National Digital Programmatic Humor Day (known as NDPH Day). To get your ad humor started in the right direction, the digital programmatic specialists at Genius Monkey are throwing some chuckles your way! We are Geniuses At Genius Monkey we are all monkeys. That’s because we share our Amazon Account with one another. That makes us prime-mates, right?

The first thing that people usually ask about Generation Z is how old they are, and between what years would they have been born in order qualify as Gen Z members. As in most areas of life, the lines between each generation are usually blurred, but generally, Gen Z members are made up of anyone who was born between 1996, right up to present-day. A good reasoning to follow is that if someone remembers the change from the 20th century to the 21st century, then they are not Gen Z, they are probably Millennials or Baby Boomers.