Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here’s why: A landing page that includes video makes it 53% more likely to show up on page one of the search engine results pages (SERP). 46% of users take action after viewing a video ad. An email with a video is 96% more likely to get a click-through.

As the holidays approach, here are a few statistics to keep in mind: 75% of shoppers in the U.S. use at least three channels while shopping 61% of consumers will abandon loyalty if they find a store with quicker delivery Mobile searches for “brands like …” or “stores like …” have increased by more than 60% over the last two years Over 50% of shoppers indicated that they would like to see content that is personalized specifically to them Searches for “Shopping near me” requests have exploded by over 200% in just the past two years.

Last week’s blog was about the first half of Jeremy Hudgen’s presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week’s blog is about the second half of his presentation, which is about the strategy, tactics and tools of a successful campaign. It’s essential for any marketer to have the right tools for the job, and to deploy the right technology to accomplish it. While there are a lot of new products and technologies coming out, many of them are just shiny objects that offer no solution to your marketing needs.

Some of the most common concerns that we hear at Genius Monkey are: I’m not sure that display advertising works I’ve tried it before, but I didn’t see the results I wanted I have NO idea of how to accurately measure the results These questions, along with several others are some of the topics that we addressed at the 2018 Digital Summit in Detroit. It was a screaming success, and Genius Monkey was proud to not only be a sponsor, but a contributing organization via the messages delivered by our CRO and Director of Client Solutions, Jeremy Hudgens.

Of late, the manner in which effective programmatic platforms price their inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent. Their findings revealed that 43.3% of these impressions were sold through first-price auctions, meaning that the highest bid wins an impression. Just last December (2017) the figure was significantly lower, when only 5.8% of the 171 billion impressions analyzed were sold in the same manner.

In the complex landscape of today’s media, an agency plays an integral role in guiding their clients in the direction of success, helping them put together and launch an effective digital ad campaign. Agencies, however, don’t come in a one-size-fits-all package. To be a standout, they must be on the very edge of innovation, offering the latest technologies and advancements in cross-channel analysis, as well as other abilities. In order to see success for their clients’ ad campaigns and deliver the latest innovations and technology, agencies need a programmatic partner they can rely on—one that complements their unique strengths as the trusted strategic guide for their clients.

When exactly is the most strategic time to advertise? While most would speculate that it would be right before a sale, recent research reveals otherwise! And, while the end game of advertising used to be all about making a sale, it goes beyond that now. Advertisers are starting to realize that the new “Holy Grail” of marketing is loyalty, and that making a sale is just the beginning. The data below indicates the importance of loyalty, and what drives it:

To look at the marketing video statistics of 2018, it becomes evident that video is in high demand by advertisers and consumers, alike. This is why 87% of online marketers are currently using videos in their campaigns. However, just because video has a much bigger impact on brand awareness and market share, it doesn’t mean that just because a brand marketer decides to incorporate video into the ad mix, it results in automatic success.

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns, fewer know the difference between an ad “impression” and an ad “click,” and where their benefits lie. An ad impression is when your ad appears in front of an internet user on any screen, and from anywhere in the world. A click-through is when someone places their cursor over your ad image and clicks on it, taking them to your site.

Mobile searches for (describe what kind) shoes for (what purpose) — (as in court shoes for racquetball) have increased by over 120% over the last two years!1 Shampoo, for instance, is a highly-searched item, but shampoo for (describe kind) — (as in shampoo for dry hair) has increased by more than 130% over the last 24 months.2 Also, over the same amount of time, mobile searches with the qualifier “for me” (as in best car for me) have increased over the last two years by 60%.