There’s a new, cutting-edge technology that’s changing the face of retail marketing. It’s beacons. Here are a few statistics that may help to emphasize this point: By the end of...

Once again, Forbes.com has published an article by Genius Monkey’s CRO, Jeremy Hudgens. It expounds on the importance of sticking to the measurements that most impact your bottom...

At Genius Monkey we’re a breed apart from the rest. Most of you reading this will remember a children’s show called Sesame Street. On it, they played a game called “One of These...

“Searches on smartphones for ‘Furniture near me’ has increased year over year by 85%.” Furniture shopping has come a long way. No longer is it only an in-store activity, as...

With the proliferation of devices, screens and platforms, it is much easier in this day and age to reach the right audience with video ads. But how effective is the reach if the...

Forbes.com has published an article by Genius Monkey CRO, Jeremy Hudgens, in which he expounds on the importance of combatting the effects of ad fraud in the arena of online...

Genius Monkey is excited to announce the newest utensil in our technological toolbox; it’s called Genius Monitor, and it’s designed to help our clients better understand how their...

Attribution, validation and bot detection are more important than ever; especially when there are so many discrepancies between analytics and the network reporting. As an example,...

Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your...

Most internet users of today experience media on a number of screens, such as their smartphone, computer, tablet and television. This means that a user may start a function on one...