In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on their way. Six years ago, Uber made its debut to the world, introducing a way that made it easy for people to make some extra cash by simply driving their car. Now, there is another ingredient thrown into the Uber and Lyft soup, and that is a startup company called Cargo.

Consumers of today have been empowered with the ability to pick and choose what type of ad experience they want. In the meantime, Advertisers are stepping up their game to create a deeper engagement and better storytelling with their ads. Ads that lend to a greater understanding and higher confidence … moving beyond traditional ad impressions. The answers lie in digital video advertising. According to the fifth annual Digital Content NewFronts: Video Ad Spend Study 2018, close to 60% of marketers’ digital advertising budgets are allocated to digital video.

There are a great number of online shoppers that feel like over the past two years, digital ads have become more relevant; this, according to research by Adobe Digital Insights (ADI)1. This should come as no surprise, as the programmatic targeting technology has advanced a great deal, enabling marketers to target with an increased precision. The study by ADI concluded that nearly 50% of 18 to 19-year-olds, and 57% of the 20 to 36 crowd feel this way.

One of the most crucial components of programmatic marketing is that advertisers must know who their target audiences are. Trying to reach the masses without narrowing down the field can only hinder your marketing efforts by widening your swath and losing your laser focus. It can be difficult to reach your entire targeted audience without giving in to ineffective generalizations. And this is where buyer “personas” come into play.

Last year, in 2017, programmatic became a decade old. The success of this targeting marketing tactic has been astounding, to the point that experts have begun to speculate as to what the future holds for programmatic. According to Jeremy Hudgens, CRO at Genius Monkey, “I think that if we could jump ten years into the future, we would find that programmatic marketing wouldn’t be just one form of advertising; it would be THE form of advertising.

At Genius Monkey, we’ve worked hard to set the bar in programmatic marketing solutions that place our clients on the marketing map. We want to always maintain the reputation that we have as the “bar-setters” of the programmatic world. Part of what allows us to make this claim is that we work diligently to maintain the trust of our clients as we take all the steps necessary to protect their sensitive information.

We at Genius Monkey are proud to join an elite group of companies that have earned the TAG Registered Seal from the Trustworthy Accountability Group (TAG). As one of the early adopters of this certification, Genius Monkey recognizes how crucial it is to add to the ecosphere of trustworthiness in the ad industry. We understand the importance of clients feeling confident that their advertising platforms are protected from malicious bots and other fraudulent activity, and that their advertising efforts are going to be clean all the way through the marketing process.

Good video content is a great vehicle for getting better conversion numbers. It is a very impactful component in strategic conversion. It’s a powerful manner in which to communicate the story of your brand, make clear your value proposition and fortify customer relationships, as well as prospects. According to recent research, video content is not just an “effective” tool anymore, it’s a component, but the pace with which it is being demanded is growing rapidly.

Red Lobster wanted to gain an understanding of what kind of impact mobile could have on customers, or potential customers, who were driving by their store. The study revealed that mobile users who saw an ad from Red Lobster on their phone or tablet were influenced to the point that they were 31% more likely to eat in a restaurant the day they saw the ad. The studies also revealed that they were 17% more likely to visit the restaurant the following day.

Most of us who live in the civilized world carry some type of communication device, usually in the form of a smartphone. Nearly 2.5 billion people in the world carry one, and of all of those, 91% of them use mobile applications.1 These apps are just a regular routine in the eyes of most. In fact, it’s almost difficult to come across situations for which an application doesn’t exist! But who is using these apps … and for what purpose?