According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates...

The key to online success is to drive quality targeted traffic to websites that are easy to understand, and simple to navigate. It must be transparent WHO you are, WHAT you sell,...

HTML5 is the latest and greatest version of the HyperText Markup Language that was developed in the late 1980s. It was meant to describe documents that linked to one another. Back...

In December of 2016, a cybersecurity firm called White Ops announced that Russian cybercriminals had built a new high-tech ad fraud enterprise. The scheme involved showing real ads...

On average, only 5% of the consumers’ time is spent searching; the other 95% is spent on reviewing content as they secure their decision on what to buy, and from whom. It has...

Brand marketers will give up a record $5 million for a 30-second ad during the FOX broadcast of this upcoming 2017 Super Bowl. However, things are a bit different this year....

According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers...

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This...

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them...

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by...