Since the beginning of advertising, marketers have been on the hunt for data. It’s no longer an effort to find it … in fact, there’s so much of it out there, many brands don’t know how to handle it in mass quantities. 33% of elite marketers say that having the right technology for data collection and analysis is the most useful in understanding the needs of customers The frontrunners of the advertising industry are 56% more apt to tell you that decisions backed by data are superior to those based on a gut feeling or prior experience Leading advertisers are 33% more likely to say that strategy is what defines how they integrate data (and other related technology) into their marketing 88% of marketers surveyed use data obtained by 3rd parties in order to enhance their understanding of each customer According to Forbes, 66% of marketing data is used to better focus on targeting offers, messages and content Companies that adopt data-driven marketing are 600% more likely to be profitable year over year In order to take full advantage of the onslaught of information, marketers today must take on new data strategies for improved marketing.

Since 2015, searches for “same day shipping” have increased by 120% 44% of those who use their voice-activated devices say that they order products with it at least once per week “Where to shop” and “where to buy” searches have increased 85% over the last two years Omnichannel strategies (strategies that show what’s in stock at nearby stores) drive an 80% higher rate of incremental store visits One fact that’s hard to contest is that today’s consumers are no longer easy to impress.

Programmatic advertising has made an enormous impact on the marketing world, and Genius Monkey has remained at the forefront of these technological developments and implementations. But, to those who still haven’t grasped a clear understanding of the programmatic movement, there are a few gray areas upon which we’d like to shed some light. Here are five myths that we’d like to bust: Myth: There is no difference between RTB (Real Time Bidding) and Programmatic Programmatic buying in and of itself automates tasks (ad tagging, insertion orders, etc.

Marketers have a great opportunity to become a part of consumers’ plans by simply “being there” when the customer needs them. Today’s search behavior is constantly changing, growing to surprising levels. In fact: In the last two years, searches for “wait times” has grown more than 120% In the last two years, mobile searches for “menus” has increased over 55% 78% of mobile searches for local business information result in a purchase A “list of products” is the most important mobile website feature of local businesses, followed closely by “opening hours” and “price list” 69% of consumers between the ages of 18 - 39 use mobile devices to research before they make a purchase With instant answers always at our fingertips, we have begun to optimize our lives by using search.

Media and device agnosticism is simply the ability of a computing component to work with various systems without the need for any special adaptations or modifications. In other words, it’s anything that’s designed to be compatible across most common operating systems. This translates to the fact that at Genius Monkey we can optimize towards the best combination of all media channels and the specific types of devices upon which to see it.

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here’s why: A landing page that includes video makes it 53% more likely to show up on page one of the search engine results pages (SERP). 46% of users take action after viewing a video ad. An email with a video is 96% more likely to get a click-through.

As the holidays approach, here are a few statistics to keep in mind: 75% of shoppers in the U.S. use at least three channels while shopping 61% of consumers will abandon loyalty if they find a store with quicker delivery Mobile searches for “brands like …” or “stores like …” have increased by more than 60% over the last two years Over 50% of shoppers indicated that they would like to see content that is personalized specifically to them Searches for “Shopping near me” requests have exploded by over 200% in just the past two years.

Last week’s blog was about the first half of Jeremy Hudgen’s presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week’s blog is about the second half of his presentation, which is about the strategy, tactics and tools of a successful campaign. It’s essential for any marketer to have the right tools for the job, and to deploy the right technology to accomplish it. While there are a lot of new products and technologies coming out, many of them are just shiny objects that offer no solution to your marketing needs.

Some of the most common concerns that we hear at Genius Monkey are: I’m not sure that display advertising works I’ve tried it before, but I didn’t see the results I wanted I have NO idea of how to accurately measure the results These questions, along with several others are some of the topics that we addressed at the 2018 Digital Summit in Detroit. It was a screaming success, and Genius Monkey was proud to not only be a sponsor, but a contributing organization via the messages delivered by our CRO and Director of Client Solutions, Jeremy Hudgens.

Of late, the manner in which effective programmatic platforms price their inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent. Their findings revealed that 43.3% of these impressions were sold through first-price auctions, meaning that the highest bid wins an impression. Just last December (2017) the figure was significantly lower, when only 5.8% of the 171 billion impressions analyzed were sold in the same manner.