According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they don’t know which digital marketing tactic produces the largest positive impact on their bottom line. As an example, 26% say that it’s email, 17% say it’s SEO, 15% indicate that it’s paid search and 5% speculate that it’s online display advertising.

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all kinds of productions, including sports, music, tours, exploration and more. With traditional film and video, the director films what he wants. The editor then determines the right moments and the proper angles that he deems most effective.

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them from a retailer, and the goods would be delivered right to customers’ doorsteps. It was called Dollar Shave Club. In July of 2016, the multinational consumer goods company, Unilever, acquired Dollar Shave Club, reportedly paying $1 billion dollars in cash.

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by Genius Monkey This event is billed as the largest gathering of B2B marketing professionals in the entire state. It is to take place on Thursday, August 18, 2016 at ASU SkySong, located at 1475 N Scottsdale Rd in Scottsdale, Arizona (Room 130). Registration opens at 12:30 pm and the opening remarks begin at 1:00 pm.

In this hurried, techno-savvy world, there are micro-moments that occur all throughout the day, and throughout the population. A micro-moment is when somebody instinctively turns to a device (usually a smartphone) in order to learn something, to do something, to discover something, to watch something or to buy something. These moments are rich in intent; when decisions are made and when our preferences are shaped. We frequently turn to our mobile devices to help us find the correct solutions.

The majority of digital marketing-savvy companies utilize Facebook, banner and video ads to market their goods and/or services. In an effort to optimize CPC and CPV people try different things. What they don’t know is that sometimes changing things to get a better CPC may look sexy, but can be detrimental to the campaign’s actual success. Here are six marketing myths recently talked about with Facebook: For marketers who are new to Facebook, creating an ad can be daunting.

Strategic placement of search ads is extremely important, but the effectiveness is stifled without a creative factor that increases relevance and draws in the clicks. Creatives should be tied to keywords The consumers of today are on the move. They run price comparisons at the department store on their smart phones, they review the news on their tablets while riding the bus, and receive notifications on their smartwatches. Today’s consumers are constantly connected … and very mobile!

Click Image to Watch Our Video That Simplifies The Explanation of Programmatic Advertising Marketing is a whole new ballgame these days. Used to be that marketers would have to advertise to the masses in hopes that a few of the right people saw their ad and made the purchase. It was like using catfish bait to try to catch a deep-sea marlin. With Genius Monkey’s advanced programmatic advertising technology, potential consumers can now be narrowed down and specifically targeted.

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing campaign is only as good as the manner in which your sales team follows up! This is especially true regarding the effectiveness of your emails, and how well you are able to capture the readers’ attention from the very first line.

We live in a world of “got to have it now,” “want it immediately” and “don’t keep me waiting!” This is especially true for consumers using mobile devices. We want to navigate our way through our applications at the speed of light, with no expectations for delays. It is imperative for marketers to recognize this “need for speed” and eliminate any issues that may cause slowdowns (if they want to keep the attention of the users).