Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer,...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

Most advertisers start their digital marketing journey in the same two places: Facebook and Google. That makes sense. Both platforms are easy to use, reach millions of people, and...

The day has finally come; the internet’s favorite chatbot is getting ads, and not a moment too soon. Competitors of ChatGPT have been experimenting with advertisements for a while,...

Midterms are closer than most campaigns realize, and the digital advertising landscape has never been more competitive. Voters are inundated with messages across every screen they...

It seems that every other article these days has something to do with AI. Many people see it as the doom of creativity; others see it as a boon to productivity. Whatever the...

News from the NRF’s Big Show 2026 Google Announces Universal Commerce Protocol Google is taking a big step toward standardizing how AI Agents can interact with generative AI...

Last year, Super Bowl LIX drew an estimated 191.1 million unique viewers, setting a new record in 2025. Once again, the NFL championship game proved that it remains the single...

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on...

2025 will likely be remembered as the year when all the predictions, noise, and media shifts became too big to ignore. For years, advertisers heard about looming disruption – AI,...