Nobody could ever argue the fact that consumers of today are obsessed with research. As an example, the search for “best” has increased by more than 80% over the last two years! In addition, 51% of all digital ad budgets in 2016 were spent on mobile. Inbound marketers have been following the increase in mobile marketing for years. But, in light of how ingrained mobile devices now are in our lives (as both consumers and professionals), and the fact that we can now specifically target individuals who are more likely to make a purchase, using a programmatic platform, it really is no longer a “trend,” but more of a “staple.

Genius Monkey has experienced a stellar 2017. That’s wonderful, but 2018 is shaping up to be an even greater one! To gain a better insight into what transpired last year for this ever-growing digital programmatic tech company, let’s take a look back at some of the top blog posts of 2017: [ ](/blog/profits-over-campaign-metrics/" "" >}} Profits Over Campaign Metrics Over the past decade, the marketing industry has experienced a paradigm shift when it comes to mobile.

One of the many ways to help your potential customers realize your value is for them to read the online digital reviews that provide peer-to-peer recommendations. This is evidenced by the fact that 84% of people trust online reviews just as much as they trust personal recommendations. Also, 90% of customers will form an opinion of a business after reading less than 10 reviews, and 74% of consumers have indicated that positive reviews have a great impact on the trust they have in a local business.

Genius Monkey has once again been published on Forbes.com! This informative article covers the subject of “blocklisting,” and the best way to use it. The article is called Advertising Solutions Aren’t Always Black and White. It addresses the concerns of today’s brands, computer systems and networks constantly being bombarded with malicious content, unwanted bots and malware, and how no site is immune to these attempts. The two methods of protection against these unwanted invasions involve “blacklisting” and “whitelisting.

Search has become a huge asset for consumers. Each day more and more people are discovering how helpful it can be to search out the advantages of purchasing one brand over another; from refrigerators to new homes. But, when they search, no matter how high your product is placed on the results page, you must be there, on every screen, so that when the consumer needs you, you are able to deliver.

As surprising as this may be to read, the number of shopping searches on Christmas day outnumber the shopping searches on Black Friday—by 34%!1 When a consumer is considering a new purchase, they spend an average of 13 days shopping for it. However, when they have made their choice, more than 50% expect to receive it on the same day they order it, or at the latest, the following day.

Your targeted audience is a cornucopia of different ages, groups and personalities. Here are a few indicators of that fact: Close to 5 billion videos are viewed on video-share sites every day 86% of millennial fathers turn to video for parenting advice The current number of cord-cutters has increased more than 33% over the last year Millennials make up 34% of our nation’s work force More than 16 million millennials are now mothers In order to really capture the attention of your targeted audience, it takes more than just desire and good intentions.

On a global level, programmatic adspend has grown from $5 billion in 2012, to a whopping $39 billion in 2017! This is faster than all other digital channels, including social media and online video. Today’s digital marketing has brought about enormous changes in the way we look at the personalization of ads. They are no longer generic—one-size-fits-all—messages; they’re catered to specific audiences that, through their online behavior and other factors, have indicated that they are shopping for a particular item or service.

The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade. Because of its value, human attention is a commodity in the advertising market. This is why marketers must remain up-to-date with the latest “attention-grabbing” technology as they decide on an advertising platform. They need to take the most cost-effective steps to get the most out of their adspend.

Currently, in 2017, there are more than 2 billion mobile phone (or tablet) users that have conducted some form of mobile commerce transactions this year. More than 95% of mobile users will use their smartphones to look up information in order to call or visit a store. Mobile devices currently account for 19% of all US retail e-commerce sales. It is expected to become 27% by the end of 2018.