Your targeted audience is a cornucopia of different ages, groups and personalities. Here are a few indicators of that fact: Close to 5 billion videos are viewed on video-share sites every day 86% of millennial fathers turn to video for parenting advice The current number of cord-cutters has increased more than 33% over the last year Millennials make up 34% of our nation’s work force More than 16 million millennials are now mothers In order to really capture the attention of your targeted audience, it takes more than just desire and good intentions.

On a global level, programmatic adspend has grown from $5 billion in 2012, to a whopping $39 billion in 2017! This is faster than all other digital channels, including social media and online video. Today’s digital marketing has brought about enormous changes in the way we look at the personalization of ads. They are no longer generic—one-size-fits-all—messages; they’re catered to specific audiences that, through their online behavior and other factors, have indicated that they are shopping for a particular item or service.

The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade. Because of its value, human attention is a commodity in the advertising market. This is why marketers must remain up-to-date with the latest “attention-grabbing” technology as they decide on an advertising platform. They need to take the most cost-effective steps to get the most out of their adspend.

Currently, in 2017, there are more than 2 billion mobile phone (or tablet) users that have conducted some form of mobile commerce transactions this year. More than 95% of mobile users will use their smartphones to look up information in order to call or visit a store. Mobile devices currently account for 19% of all US retail e-commerce sales. It is expected to become 27% by the end of 2018.

As the evolution of effective video ads continues, we constantly see trends that favor this ever-growing form of advertising. Case in point: Over 500 million hours of video are watched on YouTube each day. Each week, 45% of internet users watch over an hour of content on video share sites. 82% of Twitter users watch video content on Twitter. There is more video content uploaded in 30 days, than all of the major U.

Experts at eMarketer anticipate a 24% lift in adspend on digital video in 2017, boosting the total spending to $13 billion. In addition, 75% of that money will be transacted through programmatic means.1 In a study conducted by Yahoo, in conjunction with Ad Perceptions, 251 marketers and agencies were surveyed. What they learned from their findings were these four facts: Personalization is Key A decade ago, television was the way to go for marketers.

Mobile is continually growing, playing an integral part in the Business to Business (B2B) customer journey. So much, in fact, that today, 50% of B2B search queries are initiated on smartphones. By the year 2020, this figure is expected to increase to 70%. In addition, mobile drives, or at least, influences, an average of more than 40% of revenue throughout the top B2B companies. The consumers of today are not making a comparison of your business to other businesses; they’re comparing your services to the best experiences in digital marketing they have ever had.

The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the most dominant devices; mobile and desktop, and what the digital landscape looks like for them. According to comScore data, in 2016 during the months of November and December, there was a 44% increase in mobile ecommerce retail sales over the same time in 2015.

Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of advertisements that are considered to be “fully viewed” with a high factor of attention has decreased from 97% in the early 1900s to less than 20% just a few years ago. It’s no mystery that every brand marketer has one goal in mind, and that’s to catch the attention of consumers.

1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing one shortly. Additionally, 70% of businesses that have this strategy believe that it is imperative for their success. However, 38% of businesses do not see the importance—yet. As most marketers know, the advertising industry is constantly changing, along with the technology that’s continually being upgraded and improved.