As the evolution of effective video ads continues, we constantly see trends that favor this ever-growing form of advertising. Case in point: Over 500 million hours of video are watched on YouTube each day. Each week, 45% of internet users watch over an hour of content on video share sites. 82% of Twitter users watch video content on Twitter. There is more video content uploaded in 30 days, than all of the major U.

Experts at eMarketer anticipate a 24% lift in adspend on digital video in 2017, boosting the total spending to $13 billion. In addition, 75% of that money will be transacted through programmatic means.1 In a study conducted by Yahoo, in conjunction with Ad Perceptions, 251 marketers and agencies were surveyed. What they learned from their findings were these four facts: Personalization is Key A decade ago, television was the way to go for marketers.

Mobile is continually growing, playing an integral part in the Business to Business (B2B) customer journey. So much, in fact, that today, 50% of B2B search queries are initiated on smartphones. By the year 2020, this figure is expected to increase to 70%. In addition, mobile drives, or at least, influences, an average of more than 40% of revenue throughout the top B2B companies. The consumers of today are not making a comparison of your business to other businesses; they’re comparing your services to the best experiences in digital marketing they have ever had.

The days of summer are gone and the holidays are coming on quickly. If your holiday marketing plan isn’t in place, you’d better get rolling! Let’s first take a look at two of the most dominant devices; mobile and desktop, and what the digital landscape looks like for them. According to comScore data, in 2016 during the months of November and December, there was a 44% increase in mobile ecommerce retail sales over the same time in 2015.

Over the last 20 years, the cost of buying just one minute of a consumer’s attention from a television ad in the United States has gone up by 700%. Conversely, the percentage of advertisements that are considered to be “fully viewed” with a high factor of attention has decreased from 97% in the early 1900s to less than 20% just a few years ago. It’s no mystery that every brand marketer has one goal in mind, and that’s to catch the attention of consumers.

1. Omni-channel marketing Today in the United States, 35% of companies currently have an Omni-channel marketing strategy. Of the businesses that do not, 27% intend on implementing one shortly. Additionally, 70% of businesses that have this strategy believe that it is imperative for their success. However, 38% of businesses do not see the importance—yet. As most marketers know, the advertising industry is constantly changing, along with the technology that’s continually being upgraded and improved.

Mobile has been driving its way to becoming the most preferred way to watch video. According to recent research, in the fourth quarter of 2016 mobile devices saw 54% of all video starts. This figure is up from 52% in the third quarter, which is a substantial rise in just three months. ZenithOptimedia recently reported that global consumers are currently spending close to 20 minutes per day watching videos on their mobile devices.

The advertising industry is constantly being turned upside down with the implementation of new technology. These new breakthroughs include virtual reality, social media and wearables. Not only is technology changing, but the consumer behavior is also migrating towards these advancements, along with the entire advertising industry. As a case in point, this year (2017) digital advertising is expected to outperform television advertising for the very first time, bringing in $202 billion in the process.

Where do you use your smartphone? If you’re like most people, you use it everywhere! Case in point: 91% of smartphone users look up info while right in the middle of a task. 69% of online consumers agree that their perception of a brand is influenced by quality, timing, or relevance of a company’s message. 82% of smartphone users turn to their phones while standing in a retail store trying to decide which item to purchase.

A company must be present in all places in order to reach its marketing objectives, assuming those objectives are lofty. But, bigger is not always better. Let’s look at Google, as an example. They are a huge network, and they average 3.5 billion searches a day. Why, just with YouTube alone there are 5 billion videos watched daily. While these numbers sound very impressive, are they covering all the medium bases?