The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers. Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the highest number of click-through rates of any other advertising platform.

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an “ad view.” Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded. 200 milliseconds is the life span of a programmatic ad impression. Here is how it works:

In order to market what it is that your business has to offer, it’s not only helpful, but imperative, to identify your target market. If you have a small business, and want to stay competitive with the bigger guys, you must zero in on those who will most benefit from what you are providing. There are those who say that they are targeting whoever has an interest in their products. There are those who narrow it down slightly and say that they want to reach out to fathers, or college students, or homeowners.

There are a lot of people tossing around the term “Programmatic” these days. Nonetheless, not everyone who has adopted this buzzword actually understands just what it is. The idea of programmatic advertising spans a broad range of technologies that have virtually automated the methods of purchasing, placing and optimizing advertising. The human element has been replaced. Phone calls, faxing and lunch appointments are no longer a necessity for buying and selling advertising.