Once upon a time, when brand marketers wanted to attract the attention of their targeted consumers, they would first think of television advertising. Today’s marketing platforms (the successful ones, anyway), are considerably different. It’s not the products, nor the televisions that have changed, it’s the devices upon which targeted customers are viewing the ads. Now they are reaching for their phones, and tuning in to video share sites. No longer is this a one-screen society; we exist in a multi-screen, multi-platform existence, in which one third of today’s consumers report that they don’t subscribe to cable television, and have no intention of doing so.

Today’s consumers no longer have to peruse giant shopping malls and mega-stores in order to find products and services on which to spend their money. Statistics indicate that 1 in 3 of the world’s population now owns a smart phone, which is like saying that one third of the world carries around a retail outlet in their pocket! Any business or company that has failed to recognize the pertinence of the multibillion-dollar mobile engagement movement is missing out on a great deal of opportunity for growth!

Advancing quickly to the front of the marketing strategy line is the 2016 Summer Olympics. There is little doubt that sports content, as well as real-time marketing, will play a key role in your Olympic advertising plan. However, businesses may want to consider broadening their video strategy so as not to lose a significant portion of the advertising opportunities. With the Summer Games quickly approaching, it’s a sure bet that fans will be tuning in around the world as they watch athletes from around the globe compete in this 17-day sports frenzy.

The vast majority of people who visit a website for the first time end up leaving without initiating some sort of requested call to action-98% to be exact! That’s what has driven the conversion rate of online shoppers to a measly 2%. Conversely, an effective retargeting campaign can boost ad response up to 400%. For this very reason, brand marketers are beginning to place their focus on retargeting, in an effort to lure website visitors back.

SUMMARY: In order to protect the brand safety and ROI of each of their programmatic advertising clients, Tempe, Arizona-based Genius Monkey will take it up a notch by implementing the malicious detection and content categorization via their new partner, zvelo, out of Colorado. Phoenix, AZ (USA) - Genius Monkey is pleased to announce that they have struck a deal with zvelo, the leading provider of website content categorization and malicious detection services.

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing campaign is only as good as the manner in which your sales team follows up! This is especially true regarding the effectiveness of your emails, and how well you are able to capture the readers’ attention from the very first line.

Placing video ads on YouTube and other video based websites used to be a sideshow in the circus of advertising and marketing. However, over the last few years, online video ads have become one of the star performers in the center ring. New studies have proven that by rethinking and adjusting the role that video based sites play in your marketing strategy, you can increase viewership (particularly by the millennial crowd) by 42%, and your engagement can be multiplied tenfold.

We live in a world of “got to have it now,” “want it immediately” and “don’t keep me waiting!” This is especially true for consumers using mobile devices. We want to navigate our way through our applications at the speed of light, with no expectations for delays. It is imperative for marketers to recognize this “need for speed” and eliminate any issues that may cause slowdowns (if they want to keep the attention of the users).

As time and technology move forward at an unprecedented pace, experts are reporting that the trend of embedding online video ads into their marketing platform has proven to be valuable to advertisers, as well as consumers. They affect consideration, purchase decisions, favorability and most noteworthy - sales. For most marketers, one of the more obvious goals of video advertising is to increase brand awareness. Every company wants to reach as many consumers as possible, and in the most efficient and timely fashion.

Before a business owner can raise startup funds and finance the launching of a company, they must first research and gather adequate demographic information to include in the business plan. This demography can include things like age, income, race, geographic area, gender and level of education. In addition, it may include marital status, the size of the family, shopping habits and other behavioral attributes. There may be a need to find out local demographic information, such as how many people in a particular area own their own cars, or go to college, or the number of homeowners that reside there, and how many of them are internet subscribers.