There are very few programs in the field of broadcasting in which many look forward to the commercials; yet that is exactly what occurs every year with the broadcast of the Super Bowl. These creative ads are designed to make us laugh, make us cry or make us want the product that’s being marketed. But it’s not just our televisions upon which we intently watch these creative ads-we are searching them out on our other screens (computers, laptops, tablets and phones) to see them again … and again.

New information is shedding light on the reason why football fanatics are tuning in to video sharing websites for updates and content regarding their favorite teams, schedules, stats and game highlights. As a result, marketing professionals are learning the most effective ways that brands can connect with football fans leading up to the Super Bowl, during the game and throughout the entire season. The NFL championship game (better known as the Super Bowl) is coming right up, which means that the competitors will soon get suited up and ready to do battle.

Supported by search engines, as well as programmatic buying, video has become, if it’s not already, the future of advertising and content marketing. And it isn’t hard to see why. According to a recent Neilson study, **64% of marketers anticipate that video will soon dominate their marketing strategies. Studies have shown that over 50% of today’s companies are currently making use of this medium that has proven to be so effective.

More and more, businesses are noticing that mobile devices are playing a highly expanded role in how websites are displayed, especially in the ecommerce world. A recent study has shown that **67% of people start shopping on one device and finish the buying process on another.**And of those people, 90% expect a consistent cross-device experience. In light of this, companies are starting to place a greater emphasis on cross-screen viewing, especially since over 50% of all ecommerce traffic now comes from mobile.

The holidays are upon us, and that means that the critical selling season for merchants is quickly escalating into full gear. With the holiday shopping season underway, a greater number of Americans plan to shell out more on holiday gifts this year than they did in 2014, according to new research from consulting firm Accenture. And that means more dollars up for grabs as retailers introduce a barrage of marketing gimmicks and promotions to lure consumers into stores.

Content has always been king, but it now assumes a crucial role in the world of digital media systems. While difficult to connect ROI and effort, it is a well-known fact that blog posts, infographics, social shares, and videos are a crucial element when it comes to targeting, establishing, building, and maintaining long-term relationships with customers. Whether you use shock numbers, humorous content, or dramatic needs, make sure your stories are remembered!

Being a successful marketer requires more than just working the job; it requires a sense of pride and passion for the ad world. It requires a broad knowledge of the technological breakthroughs, as well as the processes that create successful ad campaigns for clients. This, however, requires the ability to handle a great deal of stress, or to control your actions in a manner that thwarts stress. For instance, you may be concerned about how the Google Analytics statistics are shaping up.

Using Metrics for Marketing Success As long as there have been goods to sell, mankind has been actively marketing- compelling others to choose their goods over those of their competitors. Of course, the ad world has developed exponentially since the first trades of the ancient days were negotiated, and the competition is fierce. Marketers are coming to the realization that a “sure bet” for a good return on investment is the dollars they put into their advertising budget.

Smart Phones and Tablets are Rich Tools for Brand Marketers Smartphones and tablets are quickly becoming the television-watching companion of choice. People in general are now using their alternative screens to search for information about whatever they happen to be watching on their television or monitor. Long gone are the times that one would have to go to the library to look at an encyclopedia to learn, for instance, how old a particular actor is.

At Genius Monkey we are often asked what “secret ingredient” we use in our recipe for consistently creating audience-grabbing content. We let them know that the answer is simple: The ingredient most imperative for our recipe to success is “Discovery!” If you’re not familiar with the term “discovery” as it pertains to marketing, it’s all about collating and analyzing insights about various brands, their competitors and most important of all, the beliefs, behaviors and perceptions of their audiences.