SUMMARY: In order to protect the brand safety and ROI of each of their programmatic advertising clients, Tempe, Arizona-based Genius Monkey will take it up a notch by implementing the malicious detection and content categorization via their new partner, zvelo, out of Colorado. Phoenix, AZ (USA) - Genius Monkey is pleased to announce that they have struck a deal with zvelo, the leading provider of website content categorization and malicious detection services.

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing campaign is only as good as the manner in which your sales team follows up! This is especially true regarding the effectiveness of your emails, and how well you are able to capture the readers’ attention from the very first line.

Placing video ads on YouTube and other video based websites used to be a sideshow in the circus of advertising and marketing. However, over the last few years, online video ads have become one of the star performers in the center ring. New studies have proven that by rethinking and adjusting the role that video based sites play in your marketing strategy, you can increase viewership (particularly by the millennial crowd) by 42%, and your engagement can be multiplied tenfold.

We live in a world of “got to have it now,” “want it immediately” and “don’t keep me waiting!” This is especially true for consumers using mobile devices. We want to navigate our way through our applications at the speed of light, with no expectations for delays. It is imperative for marketers to recognize this “need for speed” and eliminate any issues that may cause slowdowns (if they want to keep the attention of the users).

As time and technology move forward at an unprecedented pace, experts are reporting that the trend of embedding online video ads into their marketing platform has proven to be valuable to advertisers, as well as consumers. They affect consideration, purchase decisions, favorability and most noteworthy - sales. For most marketers, one of the more obvious goals of video advertising is to increase brand awareness. Every company wants to reach as many consumers as possible, and in the most efficient and timely fashion.

Before a business owner can raise startup funds and finance the launching of a company, they must first research and gather adequate demographic information to include in the business plan. This demography can include things like age, income, race, geographic area, gender and level of education. In addition, it may include marital status, the size of the family, shopping habits and other behavioral attributes. There may be a need to find out local demographic information, such as how many people in a particular area own their own cars, or go to college, or the number of homeowners that reside there, and how many of them are internet subscribers.

There are very few programs in the field of broadcasting in which many look forward to the commercials; yet that is exactly what occurs every year with the broadcast of the Super Bowl. These creative ads are designed to make us laugh, make us cry or make us want the product that’s being marketed. But it’s not just our televisions upon which we intently watch these creative ads-we are searching them out on our other screens (computers, laptops, tablets and phones) to see them again … and again.

New information is shedding light on the reason why football fanatics are tuning in to video sharing websites for updates and content regarding their favorite teams, schedules, stats and game highlights. As a result, marketing professionals are learning the most effective ways that brands can connect with football fans leading up to the Super Bowl, during the game and throughout the entire season. The NFL championship game (better known as the Super Bowl) is coming right up, which means that the competitors will soon get suited up and ready to do battle.

Supported by search engines, as well as programmatic buying, video has become, if it’s not already, the future of advertising and content marketing. And it isn’t hard to see why. According to a recent Neilson study, **64% of marketers anticipate that video will soon dominate their marketing strategies. Studies have shown that over 50% of today’s companies are currently making use of this medium that has proven to be so effective.

More and more, businesses are noticing that mobile devices are playing a highly expanded role in how websites are displayed, especially in the ecommerce world. A recent study has shown that **67% of people start shopping on one device and finish the buying process on another.**And of those people, 90% expect a consistent cross-device experience. In light of this, companies are starting to place a greater emphasis on cross-screen viewing, especially since over 50% of all ecommerce traffic now comes from mobile.