A High Bounce Rate is Not a Problem … As a Matter of Fact, It’s to Be Expected! Here’s why: People are watching something else, or possibly involved in a project when they see an ad They may be watching the game, or a movie, or even funny YouTube videos that they don’t want to break away from … BUT … they may click on the ad to get the name of the company, with intentions of going back to it when they get a chance Because cookies can be dropped after a set amount of time, by the time the viewer eventually gets to the customer’s site, it may not be credited to the ad, but it will count for organic, direct traffic or even a paid search ad With new and broadening knowledge of conversion optimization and website design, users needn’t navigate deeply into a website to locate info they are seeking.

The future has arrived, and it’s called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all kinds of productions, including sports, music, tours, exploration and more. With traditional film and video, the director films what he wants. The editor then determines the right moments and the proper angles that he deems most effective.

There is no denying that mobile digital advertising has become a key component for brand marketers. Recent data indicates that there are more than 200 million smartphone and tablet users in the United States. Mobile now represents 65% of all digital media time, with mobile applications dominating that usage. Since 2013, desktop has lost 12 percentage points and has now receded to 35% of digital time spent. But, while it’s pretty clear that mobile is continually on the rise, marketers would be remiss to place all their eggs in one “digital basket,” and allocate 100% of their advertising budget to mobile.

Marketing advancements working hand-in-hand with technology are once again undergoing major breakthroughs, and Genius Monkey is, as always, on top of the action. We want you to be aware of this up-and-coming tech-assisted form of advertising that is creating quite a buzz in the advertising world … it’s called a “beacon.” Beacons are inexpensive pieces of hardware. They are small enough to be attached to a wall, or placed on a countertop.

Technology is continually advancing in the world of programmatic advertising. And as technology changes, so does Genius Monkey. We have always been on the cutting edge of advancements, ready to implement whatever we can to further the targeting efforts for our clients. As new technology comes along, we like to share it with our followers. Virtual Reality is one of those advancements that may one day be commonplace in the advertising industry.

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them from a retailer, and the goods would be delivered right to customers’ doorsteps. It was called Dollar Shave Club. In July of 2016, the multinational consumer goods company, Unilever, acquired Dollar Shave Club, reportedly paying $1 billion dollars in cash.

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by Genius Monkey This event is billed as the largest gathering of B2B marketing professionals in the entire state. It is to take place on Thursday, August 18, 2016 at ASU SkySong, located at 1475 N Scottsdale Rd in Scottsdale, Arizona (Room 130). Registration opens at 12:30 pm and the opening remarks begin at 1:00 pm.

In this hurried, techno-savvy world, there are micro-moments that occur all throughout the day, and throughout the population. A micro-moment is when somebody instinctively turns to a device (usually a smartphone) in order to learn something, to do something, to discover something, to watch something or to buy something. These moments are rich in intent; when decisions are made and when our preferences are shaped. We frequently turn to our mobile devices to help us find the correct solutions.

The majority of digital marketing-savvy companies utilize Facebook, banner and video ads to market their goods and/or services. In an effort to optimize CPC and CPV people try different things. What they don’t know is that sometimes changing things to get a better CPC may look sexy, but can be detrimental to the campaign’s actual success. Here are six marketing myths recently talked about with Facebook: For marketers who are new to Facebook, creating an ad can be daunting.

Strategic placement of search ads is extremely important, but the effectiveness is stifled without a creative factor that increases relevance and draws in the clicks. Creatives should be tied to keywords The consumers of today are on the move. They run price comparisons at the department store on their smart phones, they review the news on their tablets while riding the bus, and receive notifications on their smartwatches. Today’s consumers are constantly connected … and very mobile!