The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by Genius Monkey This event is billed as the largest gathering of B2B marketing professionals in the entire state. It is to take place on Thursday, August 18, 2016 at ASU SkySong, located at 1475 N Scottsdale Rd in Scottsdale, Arizona (Room 130). Registration opens at 12:30 pm and the opening remarks begin at 1:00 pm.

In this hurried, techno-savvy world, there are micro-moments that occur all throughout the day, and throughout the population. A micro-moment is when somebody instinctively turns to a device (usually a smartphone) in order to learn something, to do something, to discover something, to watch something or to buy something. These moments are rich in intent; when decisions are made and when our preferences are shaped. We frequently turn to our mobile devices to help us find the correct solutions.

The majority of digital marketing-savvy companies utilize Facebook, banner and video ads to market their goods and/or services. In an effort to optimize CPC and CPV people try different things. What they don’t know is that sometimes changing things to get a better CPC may look sexy, but can be detrimental to the campaign’s actual success. Here are six marketing myths recently talked about with Facebook: For marketers who are new to Facebook, creating an ad can be daunting.

Strategic placement of search ads is extremely important, but the effectiveness is stifled without a creative factor that increases relevance and draws in the clicks. Creatives should be tied to keywords The consumers of today are on the move. They run price comparisons at the department store on their smart phones, they review the news on their tablets while riding the bus, and receive notifications on their smartwatches. Today’s consumers are constantly connected … and very mobile!

Back in the day, when someone wanted to find a product, they had to physically shop around, or grab the Yellow Pages and make dozens of phone calls in order to locate the item they were looking for. That is no longer the case, and phone books have practically become obsolete. In this day and age, we have another device to guide shoppers through the doors of retail establishments - searches on mobile devices.

Click Image to Watch Our Video That Simplifies The Explanation of Programmatic Advertising Marketing is a whole new ballgame these days. Used to be that marketers would have to advertise to the masses in hopes that a few of the right people saw their ad and made the purchase. It was like using catfish bait to try to catch a deep-sea marlin. With Genius Monkey’s advanced programmatic advertising technology, potential consumers can now be narrowed down and specifically targeted.

Effective marketing involves a great deal of expertise and technology, which is why Genius Monkey employs marketing scientists that stay on top of it all. However, even being the high-tech industry that it is, marketing is not an exact science, but more of an art form; continually changing and improving. There are many effective ways to generate traffic coming into your website, or landing pages. These promotional campaigns are designed to attract a targeted crowd of online web visitors; all with the intention of converting each visit into a lead, or better yet; a sale.

Once upon a time, when brand marketers wanted to attract the attention of their targeted consumers, they would first think of television advertising. Today’s marketing platforms (the successful ones, anyway), are considerably different. It’s not the products, nor the televisions that have changed, it’s the devices upon which targeted customers are viewing the ads. Now they are reaching for their phones, and tuning in to video share sites. No longer is this a one-screen society; we exist in a multi-screen, multi-platform existence, in which one third of today’s consumers report that they don’t subscribe to cable television, and have no intention of doing so.

Today’s consumers no longer have to peruse giant shopping malls and mega-stores in order to find products and services on which to spend their money. Statistics indicate that 1 in 3 of the world’s population now owns a smart phone, which is like saying that one third of the world carries around a retail outlet in their pocket! Any business or company that has failed to recognize the pertinence of the multibillion-dollar mobile engagement movement is missing out on a great deal of opportunity for growth!

Advancing quickly to the front of the marketing strategy line is the 2016 Summer Olympics. There is little doubt that sports content, as well as real-time marketing, will play a key role in your Olympic advertising plan. However, businesses may want to consider broadening their video strategy so as not to lose a significant portion of the advertising opportunities. With the Summer Games quickly approaching, it’s a sure bet that fans will be tuning in around the world as they watch athletes from around the globe compete in this 17-day sports frenzy.