Netflix Closes a Deal to Buy WBD; Paramount Steps Up On December 5th, 2025, Netflix announced a deal to purchase Warner Bros Discovery (WBD), including all the IP rights, studios,...

Winter is coming, and now is the time to prepare for the biggest consumer spending season of the year. There are many factors that go into creating a successful holiday campaign,...

As tools and technologies evolve, so too do the methods of bad actors looking to make a buck off advertiser’s honest work. Enter SIVT, or Sophisticated Invalid Traffic. This term...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

The first of two lawsuits against Google has finally reached its conclusion; found guilty of antitrust behaviors, it’s now time for the tech giant to face the music with a ruling...

It’s been a couple years since Genius Monkey dove into the Flexibility of Modern Audio Ads, and it’s time to check in with programmatic’s most underrated medium. In the last two...

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...

AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on...

We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions...