A funnel is typically used when pouring one item from one container to another container, gathering the substance at the wide top and condensing it into a narrower stream so that it easily flows into the secondary container without spilling over. At Genius Monkey, we use the funnel as a metaphor to describe the sales process from the very first contact of a potential customer, to the final purchase of the service or product being offered.

No matter what goods or services that marketers are trying to push, the end goal is to connect with the right people at the right time. In order to make this happen, brands are embracing the programmatic platform in order to engage consumers and earn their brand love. Here are three resolutions for brand marketers who are implementing programmatic in 2015. There are several changes that have occurred in the marketing industry over the last decade, but one thing remains constant: the desire to engage the right people at the right time.

It’s hard to keep up with today’s marketing innovations and the advertising terms that describe them. That’s why Genius Monkey is ready to step in and handle your ad campaign for you. Knowing all of the ins and outs of the ad industry is our business, and we are known for being the best and most up-to-date at what we do. For those who are somewhat new to today’s marketing world, here are a few definitions that may help:

There is no doubt that programmatic has changed the face of online marketing nor is there any doubt that Genius Monkey is on the frontline of innovation to incorporate it into the advertising campaigns of their clients. Programmatic Explained Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time bidding. The term “programmatic” describes how online campaigns are booked, flighted, analyzed, and optimized by way of demand-side software interfaces and algorithms.

There are generational names for people born here in the U.S., starting with the Lost Generation (born between 1883 and 1900). Next came the G.I. Generation (born between 1901 and 1924). Then came the Silent Generation (born between 1925 and 1942). The Baby Boomers were next (born between 1943 to the early 1960s). The next generation was called Generation X (born between early 1960s and the early 1980s). Finally came the Millennials (born between the early 1980s and the early 2000s).

Stand around the ad industry’s water cooler long enough and you’re bound to hear the topic of non-human-traffic (NHT) arise. And that shouldn’t come as a surprise! Each month millions of advertising dollars are lost because of some form of this “no-count” traffic. What is NHT? Non-human traffic is a fraudulent practice that exists in the digital ad industry. In a nutshell, NHT is online traffic that is generated by a “bot” rather than an actual person.

Results can be yielded over several marketing channels through the use of programmatic search advertising. In addition, it remains pertinent throughout the lifecycle of the customer. For this reason, it’s important to track the value of programmatic ads across the entire customer journey, rather than measure only the conversions from a direct click, as so many advertisers tend to do. Your Genius Monkey account representative will work with you to help assure the accurate measurement of your results.

In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide spectrum of devices and channels, and with the old traditional advertisements, the message may reach someone who is interested, but it’s usually “by chance.” The advent of Programmatic Buying has afforded brand marketers a way to create a semblance of organization, funneling the messages towards a targeted audience that has, in some fashion, expressed interest or searched for a particular product or service.

During the 2015 airing of the Oscars, Google delivered real-time display ads congratulating the winners ¦ as they won! These ads drove watchers to buy (or rent) the winning movies on Google Play. Their goal was to create extremely relevant real-time marketing that corresponded directly to the on-screen action. The audience at the Oscars was waiting with great anticipation to find out who would win each category, especially “Best Picture” of the year.

Over the past decade, much has changed for marketers. However, there is one thing that has remained the same: the goal to reach their target audience in the moments that count. This is one of the reasons why brands spend so much time and money to learn what the insights of their audiences are. Marketers must know what the motivations are and what drives or excites them. With this understanding, one can design with creativity a marketing strategy that really counts.