Results can be yielded over several marketing channels through the use of programmatic search advertising. In addition, it remains pertinent throughout the lifecycle of the customer. For this reason, it’s important to track the value of programmatic ads across the entire customer journey, rather than measure only the conversions from a direct click, as so many advertisers tend to do. Your Genius Monkey account representative will work with you to help assure the accurate measurement of your results.

In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide spectrum of devices and channels, and with the old traditional advertisements, the message may reach someone who is interested, but it’s usually “by chance.” The advent of Programmatic Buying has afforded brand marketers a way to create a semblance of organization, funneling the messages towards a targeted audience that has, in some fashion, expressed interest or searched for a particular product or service.

During the 2015 airing of the Oscars, Google delivered real-time display ads congratulating the winners ¦ as they won! These ads drove watchers to buy (or rent) the winning movies on Google Play. Their goal was to create extremely relevant real-time marketing that corresponded directly to the on-screen action. The audience at the Oscars was waiting with great anticipation to find out who would win each category, especially “Best Picture” of the year.

Over the past decade, much has changed for marketers. However, there is one thing that has remained the same: the goal to reach their target audience in the moments that count. This is one of the reasons why brands spend so much time and money to learn what the insights of their audiences are. Marketers must know what the motivations are and what drives or excites them. With this understanding, one can design with creativity a marketing strategy that really counts.

Marketing is comprised of a host of factors, but the only factor that really counts is the results achieved by it. The key to achieving these results requires that you are adaptive and forward thinking. You must be involved with an effective marketing strategy that allows you to adapt your plans as new technology evolves, and nobody understands the evolution of technology more than Genius Monkey! You may have noticed that those who are successful in their promotional strategies are usually very energetic, always thinking and coming up with innovations.

There is one thing that every successful business has in common: repeat customers. The reason a company generates repeat business is not always because they offer the lowest prices it’s because they are doing something to make the customer feel good about spending his or her money on the goods or services offered. As an example, I do not patronize restaurants that are the absolute cheapest. If that were the case, I’d be eating fast food every day.

Genius Monkey just closed on a $2 million funding deal, which will be used to continue the company’s successful rise. Vik Thapar, principal of the funding company, Cypress Growth, said, “Genius Monkey is a good growing company; we’re very impressed with them.”

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers. Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the best branding and has a great by-product of a high number of click-through rates when done correctly through optimization.

The Utah Honda Dealers Association provides a collective voice and regional advertising support for seven Utah specific Honda dealers. While Honda’s national brand generates much of the advertising content for the dealers, the Utah-based association helps local dealers tailor their ad messages to their customers’ needs. For instance, in the winter months, the association may help dealers focus more on selling four-wheel drive vehicles while their counterparts in Florida are still selling convertibles.

There are millions of marketing messages being delivered to the world’s consumer population at any given moment. Today’s technologically advanced media is capable of some incredible sources of advertising. However, no matter how advanced it becomes, the main objective will always be to get the right message to the right consumer at the right time. To be effective, it must be done at scale, with accuracy and in real time. In the past, targeting and relevance to a specific audience didn’t exist the messages were cast out to generic populations in segments, spanning across broad ranges of consumers, hoping that the message would pertain to at least some of those that heard it, or viewed it.