Marketing is comprised of a host of factors, but the only factor that really counts is the results achieved by it. The key to achieving these results requires that you are adaptive and forward thinking. You must be involved with an effective marketing strategy that allows you to adapt your plans as new technology evolves, and nobody understands the evolution of technology more than Genius Monkey! You may have noticed that those who are successful in their promotional strategies are usually very energetic, always thinking and coming up with innovations.

There is one thing that every successful business has in common: repeat customers. The reason a company generates repeat business is not always because they offer the lowest prices it’s because they are doing something to make the customer feel good about spending his or her money on the goods or services offered. As an example, I do not patronize restaurants that are the absolute cheapest. If that were the case, I’d be eating fast food every day.

Genius Monkey just closed on a $2 million funding deal, which will be used to continue the company’s successful rise. Vik Thapar, principal of the funding company, Cypress Growth, said, “Genius Monkey is a good growing company; we’re very impressed with them.”

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers. Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the best branding and has a great by-product of a high number of click-through rates when done correctly through optimization.

The Utah Honda Dealers Association provides a collective voice and regional advertising support for seven Utah specific Honda dealers. While Honda’s national brand generates much of the advertising content for the dealers, the Utah-based association helps local dealers tailor their ad messages to their customers’ needs. For instance, in the winter months, the association may help dealers focus more on selling four-wheel drive vehicles while their counterparts in Florida are still selling convertibles.

There are millions of marketing messages being delivered to the world’s consumer population at any given moment. Today’s technologically advanced media is capable of some incredible sources of advertising. However, no matter how advanced it becomes, the main objective will always be to get the right message to the right consumer at the right time. To be effective, it must be done at scale, with accuracy and in real time. In the past, targeting and relevance to a specific audience didn’t exist the messages were cast out to generic populations in segments, spanning across broad ranges of consumers, hoping that the message would pertain to at least some of those that heard it, or viewed it.

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they’re touting. That’s like rowing your boat out onto the lake with the hopes of catching, let’s say, a rainbow trout. Even though you’re not sure that rainbow trout even live in this lake you’re on, you place a mini marshmallow (who doesn’t love marshmallows?

It’s no secret to anyone in the marketing field that advertising is most effective when the three R’s are achieved the Right message to the Right person at the Right time. It used to be that this could only happen if there was a “perfect storm” that would result in all of the components to coming together. Traditionally, brand marketers could only offer campaigns that hit generic segments of an audience, with little relevant targeting.

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers. Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the highest number of click-through rates of any other advertising platform.