Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign involves a lot of work with careful research, a thought-out strategy, and – the topic of today – a strong paid search plan. Travis Champ, COO of Genius Monkey, commented: “Paid search is so important that Genius Monkey will often tell clients to start – at the very least – a branded PPC campaign prior to using our platform.

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no platform can get that popular without seeing its fair share of controversies. Lately, YouTube has been making some not-so-great headlines that demonstrate the importance of knowing the entire customer journey in your programmatic campaigns. Let’s take a closer look at impression tracking and what we can learn about it from YouTube.

Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona profiles they associate with – allowing Genius Monkey platform users to have thousands of more data points on their audience to further optimize campaigns and overall marketing efforts. In our latest article published on AP News, MarketWatch, and Seeking Alpha we explain how the Genius Monkey data panel is expanding with over 85,000 new customer attributes to track, including hobbies, education, preferred media, personality types, and much more.

Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to connect offline and online data, in a privacy-safe manner, and derive meaningful insights to reach more than 1.5B connected IDs that have been active and addressable in the last 60 days. The effort aims to amplify Genius Monkey’s attribution capabilities, enabling a more comprehensive view of ad effectiveness for marketers.

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a necessary stepping stone: the moment a customer enters or moves along the sales funnel. A click is a good thing because it represents a consumer willing to take action… or at least it can. Some are better than others, and if you want to get conversions, you need to make sure you’re getting the right kind of clicks.

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app Threads, a text-based feed that’s been drumming up a lot of buzz. But lots of social apps appear, stir up interest, and die; does Threads have the staying power to become a major player? Let’s go over the important details:

A crucial skill in marketing is knowing what types of ads work best for each stage of the sales funnel, as well as finding and filling the gaps. Long-thought to be top-of-funnel-only, we here at Genius Monkey have found that audio ads have become extremely flexible in the modern age, and can help you propel your customers through every part of their purchase journey. Let’s take a look: Turn Up the Radio Who would’ve thought that radio would continue to be such a powerful tool in our modern-day, internet-driven world?

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment. The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to help even a solo-operated e-commerce business keep up with the big players, and many of the newest toys are powered by AI. Let’s take a closer look at how artificial intelligence is affecting the e-commerce industry and how you can take advantage of it moving forward!

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website. There is some good and some bad that comes along with any change, and we’re here to break down what you need to know about GA4. The Good Tracking Across Multiple Devices Universal Analytics focused on desktop interactions with your site; when a user hopped on, UA tracked the “session” as a group of user hits on your site.