Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal...

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a...

In a stunning move, three big names in the world of live sports streaming are teaming up to build a “new and exciting platform” launching later this year. Disney, Fox, and Warner...

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just...

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in...

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth...

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former...

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to...

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign...