This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill recognition. You won’t reach your entire audience without programmatic, and Genius Monkey is the ideal partner with powerful capabilities to bring you an increase in impressions, better targeting, and big wins. Learn more about our political advertising powerhouse in our latest article, published on Yahoo!

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact restaurant or clothing store. How does your phone know what you’re saying? Is there a microphone, constantly listening for buzzwords and then rapidly bringing you ads for those things you talk about? Advertising these days can be pretty advanced, but when you look at life in general, everything is very interconnected.

Genius Monkey is proud to be named one of the Best Digital Marketing Companies in Tempe in Tempe by Expertise.com. Expertise reviews and recommends top-rated companies and connects customers to these businesses. They analyze company reviews and even use mystery shoppers to call companies and analyze their customer service. Expertise then hand picks their professionals using an objective selection process. Genius Monkey provides comprehensive online marketing solutions to clients in Tempe and its surrounding areas.

When you think of popular brands, what are the first that come to mind? What makes a brand successful—is it their popularity, their sales, or their humor? These days, for a brand to be well-known (or even noticed), they need to have an online presence. In Celtra’s Brand Excellence playbook, they said it best: “Brands that want to supercharge their growth increasingly turn to digital marketing, as evidenced by double-digit increases in the percentage of digital advertising spend out of total media ad spend every year since 2019.

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not enough to “lead a horse to water”—in digital advertising, you need to know exactly what type of water that horse likes, when they drink water, what kind of supplements they need in their water, and more.

Let’s talk about TikTok. You may love it, you may hate it, or you may just be confused. This video app grew to popularity in early 2020 and had its fair share of controversy. But there’s no doubt about it—TikTok is one of the most-used mobile apps ever. It’s addictively fun, with an algorithm that can predict exactly what kind of video you’ll most enjoy. But does that mean you need a TikTok account, and most importantly, do you need to advertise there?

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow. Create an amazing first impression by providing users a personalized shopping experience. Keep your website and purchase process updated and fix problems that arise. A great e-commerce website isn’t just about using the best font or colors—it’s about using great content, providing a safe space away from fraud, and allowing customers to easily navigate your site.

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you are adapting, it’s too late.” COVID-19 brought even more popularity to binge-watching, which dramatically fast-forwarded the streaming industry at an outrageous pace. People did adapt—to watching streamed content around the clock. So the marketing industry also had to adapt quickly.

Rumors spiked this past week over Meta and the possibility they could remove Instagram, WhatsApp, and Facebook from the European Union, as issues over red-tape, regulations, and data arise. Meta released a report recently that explained the reasons for their possible withdrawal from the EU. According to AdWeek, the European regulators are working on legislation to establish how EU citizens’ data will be transferred to the U.S. while withdrawing from a major market is an extreme outcome, this is a reminder that marketers should not put all their eggs in one basket.

Today, we’re talking about LOVE. But not the kind you see in a Tom Hanks/Meg Ryan movie. Yes, we love the romantic side of this special holiday in February, but if you know us, you know we gotta talk about what we love most—marketing, digital advertising, and all things programmatic. So today, we’re inviting you to our candlelit dinner table to talk about LOVE. We’ve created a L-O-V-E acronym for marketing that gives you advertising tips from our experts.