The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment. The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to help even a solo-operated e-commerce business keep up with the big players, and many of the newest toys are powered by AI. Let’s take a closer look at how artificial intelligence is affecting the e-commerce industry and how you can take advantage of it moving forward!

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website. There is some good and some bad that comes along with any change, and we’re here to break down what you need to know about GA4. The Good Tracking Across Multiple Devices Universal Analytics focused on desktop interactions with your site; when a user hopped on, UA tracked the “session” as a group of user hits on your site.

Tech Times is an editorial site that focuses on technology, business, and how they intersect and impact the market. In their mission to bring you the latest news in tech innovation, Tech Times recently took a look at the various players in the programmatic advertising space. In a July 4th, 2023 article, Tech Times announced their rankings for the top 5 best display advertising software, which features some heavy hitters and familiar names.

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter straight to those who could use it most – no guesswork needed. That personal approach is achieved through gathering copious amounts of industry data and, most importantly, knowing what to do with it. In our latest article published on AP News, Yahoo! Finance and MarketWatch, we recently pulled statistics from 30 of our top performing users, focusing specifically on the ones that yielded the highest return on ad spend (ROAS) for their digital efforts.

We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share some of the latest additions and improvements we’ve made to the Genius Monkey platform. Ad Size Data Tracking A new ad size reporting display in the dashboard allows you to more quickly see which of your display ad sizes served the most impressions and received the most clicks at a glance, you can have speedy, valuable insights into exactly which ad dimensions are performing the best.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.