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Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer, particularly in offline mediums where attribution is rare.
In our latest article published on USA Today, Genius Monkey has partnered with CTM (formally CallTrackingMetrics) to connect impression-level programmatic data with advanced call tracking. This collaboration will provide advertisers with unprecedented levels of attribution, especially in offline mediums.
Genius Monkey platform users can now directly integrate CTM into their own campaigns, enabling robust call tracking and conversation analytics. If you’re ready to start expanding your campaign attribution, get in touch with Genius Monkey today!
