OTT ADVERTISING IS SKYROCKETING
Here at Genius Monkey, our specialty is programmatic marketing. But now that OTT television has become so advanced, we’ve actually dedicated this channel for those digital marketers who are eager and willing to go all-in and initiate their OTT advertising and marketing efforts. But first, marketers must understand just what OTT (over-the-top) and CTV (Connected TV) are, and the differences between the two.