Programmatic Display Advertising
Scale awareness across the open internet—with precision and performance.
Reach more targeted people for less, with proven tracking, attribution, and optimized real-time programmatic display. Reach your ideal audience across millions of sites, apps, and environments—without relying on walled gardens.
Digital display ads can be:
- Viewed on any connected device alongside content like news, sports, social, reviews and more
- Delivered to your target audience based on their behavior
- With Genius Monkey you only pay if consumers engage with your ad
- Genius Monkey’s attribution allows you to clearly see return on ad spend (ROAS)
Product overview
Optimize Display programmatically puts your ads in front of the right people at the right time. By being device agnostic and buying targeted display ads on many different networks instead of just one, we create market competition that yields you 2-5X the reach and frequency over anyone else in the industry, making this the perfect foundation for all your marketing efforts. With programmatic banner ads you can establish brand awareness with your target audience more efficiently than ever before. But brand awareness is not our goal, conversions are, and you’ll see those conversions with our industry-leading performance, reporting, and attribution.
Display is the back bone to any solid digital marketing plan. The low cost per impression from display campaigns allows your brand to get to the 30+ needed brand interactions to get a user to do business with you. With any other digital medium it will take 5-7x as long, which is why you should always prioritize a solid display campaign and then look to add video, audio, and OTT.
Key features
- Pay per engagement instead of per impression
- Placements on all devices, sites, apps, and more
- Virtually limitless behavioral targeting
- Real-time optimization using real data of what’s working
- Deep reporting with full view-through & click-through attribution
Average display ad pricing comparison
| Genius Monkey average | Industry average | |
|---|---|---|
| Average cost-per-click | $0.60 - $1.09 | $1.05 - $2.20 |
| Effective CPM | $2-$4 | $5-$9 |
| Cost per conversion | $6.45* | $90.80** |
*Numbers vary heavily by vertical and client to client
Why display?
It allows brands to:
- Reach audiences before they search
- Build continuous market presence
- Drive branded search and direct traffic
- Improve performance across all lower-funnel channels
Display isn’t just impressions—it’s influence at scale.
Curated scale across the open internet
Massive reach across the open internet
High-quality, brand-safe environments
Contextual and content-level alignment
Efficient CPMs through wholesale buying
Data-driven targeting that goes beyond cookies
- 1st-party data activation
- Deterministic targeting (known users, verified behaviors, identity-based signals)
- Probabilistic modeling (scaled audience expansion using behavioral patterns)
Combined, this creates accuracy + scale—not one or the other.
Precision targeting at scale
Behavioral and intent data
Keyword and contextual targeting
Geo-fencing and proximity targeting
Competitor conquesting
Demographic and psychographic modeling
Measure what matters
View-through conversions
Cross-device attribution
Assisted conversions
Engagement signals
Market-level performance
Programmatic display ads can be in the form of:
Web banner ads
Mobile banner ads
Television banner ads
Social display ads
Email banner ads
