Digital Out-of-Home (DOOH)
Unskippable. High-impact. Real-world reach.
Place your brand in front of audiences where they live, work, commute, and gather—on premium, large-format digital screens in the real world.
Why DOOH?
- 100% viewable
- Massive, real-world reach
- Contextually powerful placement
- Designed for brand awareness & upper-funnel impact
What is DOOH?
Your audience isn’t always looking at a small screen—but they’re always interacting with the world around them.
DOOH allows brands to:
- Be unskippable and unavoidable for top-of-funnel impact
- Capture attention in contextually powerful environments
- Build awareness and recognition at massive scale
- Complement CTV, audio, and traditional digital campaigns
Nationwide premium inventory
Genius Monkey provides access to premium, high-visibility DOOH inventory through direct partnerships and leading digital OOH exchanges.
Major inventory and exchange access includes:
- Clear Channel
- Lamar
- Vistar Media
- Broadsign
- Additional premium DOOH supply partners
- + Leading DOOH exchanges
Activate nationally, regionally, or hyper-locally across thousands of screens.
Average DOOH ad pricing
| Genius Monkey average | |
|---|---|
| Effective CPM | $21–$37 |
High-impact venues & locations
Put your brand in the places that matter most—where attention is highest and impressions are unavoidable.
Available venue types include:
01
Airports & transportation hubs
02
Roadside and urban billboards
03
Retail centers & shopping malls
04
Stadiums & arenas
05
Transit shelters & rail stations
06
Office buildings & mixed-use developments
07
Colleges & universities
08
Gyms, convenience stores, and lifestyle locations
Your message doesn’t compete with feeds or scrolls—it owns the space.
Location & proximity-based delivery
DOOH is powerful because of where it appears.
Advanced location targeting. Activate screens based on:
- DMA, city, ZIP, or corridor
- Specific neighborhoods
- Proximity to retail locations, venues, or events
- Daypart and contextual timing
- Audience movement and location signals
Align messaging with real-world behavior and physical presence.
Transparent reporting
DOOH performance is reported with clear, transparent metrics aligned to the channel’s purpose.
Standard reporting includes:
Delivered impressions
Media spend
Screen-level delivery
Flight timing & location reporting
QR code scans (optional, when included in creative)
Clear metrics aligned to DOOH’s brand-impact role
Built for brand impact
DOOH is not a direct-response channel—and it shouldn’t be treated like one.
It is designed to:
- Build awareness at scale
- Increase brand recognition and recall
- Reinforce messaging across physical environments
- Support launches, promotions, and events
- Complement CTV, audio, and digital campaigns
Ideal use cases
01
Brand awareness campaigns
02
Retail and automotive market coverage
03
Product launches and seasonal promotions
04
Event and venue-based messaging
05
Hyper-local market domination
06
Brands looking to extend reach beyond digital screens
DOOH puts your brand into the real world. Big screens. Prime locations. High-traffic environments.
