CTV Pause Ads
Max impact. Zero interruption.
Full-screen, non-intrusive ads that appear the moment viewers pause what they’re watching. A high-attention moment the viewer chose: 100% share of voice, zero disruption.
- $20–$30 CPM, Pause TV Package
- $10K minimum IO
- 10 publishers, one insertion order
Owns the screen the moment they pause
- Viewer-initiated. Appears only when the viewer pauses. No audio, no takeover, no tune-away.
- Programmatic at scale. Premium pause inventory across major platforms, networks and OEMs.
- Incremental inventory. Supply a standard video buy can’t access.
- One deal, ten publishers. The Pause TV Package clears all ten on a single insertion order.
High attention, measurable lift
Attention and lift results are vendor-reported (Wunderkind research) and vary by campaign, creative and inventory mix.
Pause ad pricing
| Planning CPM | |
|---|---|
| Pause TV Package | $20–$30 |
| Publisher Direct | $26–$40 |
| Exchange Deals | $79.55 |
Rates are vendor-quoted planning CPMs and move with supply, targeting and flight dates.
Three ways to buy
Pause TV Package
$20–$30 CPM, $10K monthly minimum. One insertion order clears ten premium publishers: Paramount+, Univision, Tubi, Roku, Xumo, Sling, DirecTV Stream, Hearst, Plex and Philo. The lowest barrier into the format; prove it before any single-publisher commitment. 2026 promo pricing through Dec 31.
Publisher Direct
$26–$40 CPM, minimums from $30K to $100K. Private deals with a single publisher and its audience and genre targeting: Tubi $26, Dish Media $34, DirecTV $36, Philo $40. A+E and AMC in progress.
Exchange Deals
$79.55 CPM, $57K–$114K minimums. Wunderkind and TripleLift private marketplace deals. Wunderkind builds the creative; QR codes supported. Third-party served at 1920×1080.
Minimums are net working media.
Creative specs
- 1920×1080 .mp4
- 15 or 30 seconds
- Muted
- Screener-like look
- Lower third kept clear
