Create AccountIn-Play · Pause Ads · Premium StreamingYou saw it in the game.
You saw it in the game.
Now put your brand there.
That ad beside the live play was In-Play: your brand inside the broadcast, not in the break. Easy setup, low cost, and we build the creative.
- $60 flat CPM, every In-Play format
- $0 creative, built by our studio
- $10K starts a premium streaming plan
Live format preview● On air
The game shrinks to the corner and your brand wraps it. Built from the display ads you already run.
Flat rate$60 CPMEvery format, no upcharges
Minimum IO$50KA committed buy that can fund a full year
Creative$0Our studio builds the skin formats from your display assets
Real In-Play formats captured from live broadcasts. L-Bar, Overlay and Border Frame are built from display ads; Picture-in-Picture formats use your existing video.
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No breaks to buy
Soccer, golf and racing monetize the 90 minutes everyone else can't touch.
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Household-level decisioning
Two viewers of the same play see two different brands.
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Unblockable & buffer-free
Server-side formats, seen by definition. No ad blockers, no stalls.
Key play triggers
Pick your plays.
We build the rest.
AI watches the broadcast and fires your creative on the plays that spike attention, or in the lulls between them.
Football · trigger moments · your ad fires on any of these
A takeover triggered by live game action. Creative, timing and audience all matched automatically.
Beyond the big five: college sports, golf, tennis, rugby, cricket, MMA, motorsports, cycling and skiing. Quiet moments trigger too. The hush before a tee shot is inventory. And it doesn't stop at sports, see below.
In-Play beyond sports
Not just the game.
Every moment worth watching.
The same server-side formats run inside premium entertainment, live news and finance coverage, and the holiday tentpoles families return to every year. Same AI, same studio-built creative, same flat rate.
Entertainment
Lifestyle, reality, movies & game shows
House Hunters, Flip This House, Family Feud, Wheel of Fortune, Duck Dynasty, Deal or No Deal and more, across publishers like A&E, AMC, Hallmark, ION, Game Show Network and BBC.
Finance & news
Own the bell
Opening Bell, Closing Bell and all-day finance coverage on Yahoo Finance, Bloomberg, CNBC, Cheddar, BBC News and MS NOW. Moment AI fires your creative on earnings, rate changes, stock surges and elections.
Holiday tentpoles
The season's biggest traditions
Thanksgiving Day football, Macy's Thanksgiving Day Parade, Christmas in Rockefeller Center, New Year's Rockin' Eve and Hallmark movies all year. The 2025 parade drew a record 34.3M viewers.
Live events
Award shows & cultural moments
Red carpets, award shows like the CMAs, concerts and live specials. Your brand rides the moment the room is watching. Events are confirmed for availability at booking.
94%of viewers recalled the featured brand
85%recalled the specific message in the ad
83%said the ads improved their viewing experience
Placement examples are from live broadcasts on partner inventory. Recall and experience results are vendor-reported and vary by campaign, creative and content.
High-impact CTV formatsPause ads.
2026 promo deal · through Dec 31
Pause ads.
Max impact. Zero interruption.
2026 promo deal · through Dec 31Full-screen, non-intrusive ads that appear the moment viewers pause what they're watching. A high-attention moment the viewer chose: 100% share of voice, zero disruption.
- Viewer-initiated. Appears only when the viewer pauses. No audio, no takeover, no tune-away.
- Programmatic at scale. Premium pause inventory across major platforms, networks and OEMs.
- Incremental inventory. Supply a standard video buy can't access.
- One deal, ten publishers. The Pause TV Package clears all ten on a single insertion order.
64average Adelaide attention score
+15%lift in brand favorability
+41%lift in ad recall
Attention and lift results are vendor-reported (Wunderkind research) and vary by campaign, creative and inventory mix.
Your brand
Owns the screen
the moment they pause. A perfect pause moment. One press resumes the content.
the moment they pause. A perfect pause moment. One press resumes the content.
01:04 / 02:06
❚❚ PausedPause ad packages · three ways to buy
Entry point
Pause TV Package
$20–30 CPM $10K minimum IOOne insertion order clears ten premium publishers: Paramount+, Univision, Tubi, Roku, Xumo, Sling, DirecTV Stream, Hearst, Plex and Philo. The lowest barrier into the format; prove it before any single-publisher commitment.
2026 promo pricing through Dec 31Go deeper
Publisher Direct
$26–$40 CPM Minimums from $30K to $100KPrivate deals with a single publisher and its audience and genre targeting: Tubi $26, Dish Media $34, DirecTV $36, Philo $40. A+E and AMC in progress.
Exchange 1:1
Exchange Deals
$79.55 CPM $57K–$114K minimumsWunderkind and TripleLift private marketplace deals. Wunderkind builds the creative; QR codes supported. Third-party served at 1920×1080.
Rates are vendor-quoted planning CPMs and move with supply, targeting and flight dates. Minimums are net working media. Creative: 1920×1080 .mp4, 15 or 30 seconds, muted, screener-like look, lower third kept clear.
Connected TV · where your buys actually go
Premium streaming.
Not open-exchange remnant.
Curated partnerships and private-marketplace deals with the platforms your customers stream every night, with control over the exact content your brand sits beside.
40%higher ROI than traditional TV campaigns
88%of U.S. households own a CTV device
95%+ad completion and viewability rates
- NFL games & playoffs
- NFL Sunday Ticket on YouTube TV
- Streaming-exclusive playoffs
- Select NBA, NHL & MLB
- College sports
- PGA golf
- Olympics
- Tentpole events
- News-only inventory
- Genre & platform-specific buys
Availability varies by event and market. Every format reports into one dashboard with full view-through attribution: Pixel Monkey connects the household that saw your ad on the TV to the visit and conversion that followed on any device.
Premium CTV at a glance
Premium streaming
$25–$40effective CPM$10K monthly minimum. Private marketplace and curated publisher deals.
In-Play live sports
$60flat CPM, every format$50K committed minimum IO. Five server-side formats, studio-built.
Pause Ads
$20–$30CPM, Pause TV Package$10K minimum IO. Ten publishers on one insertion order.
