Programmatic Online Video Marketing
High-impact video advertising—anywhere your audience watches.
Deliver your message across premium video environments with precision targeting and measurable performance.
Benefits of programmatic video marketing:
- Get in front of your audience wherever they may be, on any device they may be using
- Only pay if customer engages with the ad
- Genius Monkey drives ROI on your campaigns by creating competition for your ad dollars among all channels available to deliver your ads
Product overview
Video tells your story as nothing else can and with programmatic pre-roll, mid-roll, and post-roll video content.
Pre-, Mid- and Post-Roll Video ads programmatically deliver your ads to your target audience wherever they are, giving you access to more people than ever before. Our proprietary algorithms leverage almost every possible pathway to deliver your ads, thus creating competition for your ad dollars and delivering far greater efficiencies resulting in 2-5X the return of our competitors.
Simply put, you get your online video ads in front of the right people at the right time, only pay for what you get, and have the benefit of reporting that assures you that it is, in fact, working. We’re so sure you’ll be happy with our service that we don’t require contracts. And our client retention rate is 89.6%. We look forward to counting you among our client partners.
Key features
- Pay per engagement instead of per impression
- Placements on all devices, sites, apps, and more
- Virtually limitless behavioral targeting
- Real-time optimization using real data of what’s working
- Deep reporting with full view-through & click-through attribution
Average video ad pricing comparison
| Genius Monkey average | Industry average | |
|---|---|---|
| Average cost-per-click | $0.70 - $1.60 | $2.00 - $5.00 |
| Effective CPM | $10-$22 | $20-$40 |
| Cost per conversion | $10.03* | $42** |
*Numbers vary heavily by vertical and client to client
**If source is tracked
Why video?
It allows brands to:
- Capture attention in a crowded digital landscape
- Increase brand recall and recognition
- Communicate more in less time
- Improve conversion rates across channels
Premium video inventory—without limitation
In-stream and outstream placements
Premium publishers and content
Mobile, desktop, and tablet
Data-powered video delivery
- 1st-party data integration for audience matching
- Deterministic targeting for known user accuracy
- Probabilistic targeting to extend reach intelligently
This ensures your video reaches the right users—not just more users.
Targeting that goes beyond demographics
Behavioral targeting
Intent signals
Geo / proximity targeting
Cross-device audience mapping
Sequential messaging
Measurement & optimization
Completed views
Viewable rates
Engagement metrics
Conversion impact
Cross-channel attribution
Types of programmatic video ads:
Website video ads
In-app video ads
YouTube video ads
And more!
