Ad Validation

We talk a lot about evolving your advertising strategy at Genius Monkey, but what does that actually mean in practice? There are plenty of ways to get your message in front of an...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

The day has finally come; the internet’s favorite chatbot is getting ads, and not a moment too soon. Competitors of ChatGPT have been experimenting with advertisements for a while,...

As tools and technologies evolve, so too do the methods of bad actors looking to make a buck off advertiser’s honest work. Enter SIVT, or Sophisticated Invalid Traffic. This term...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

The Google Antitrust Case Probably Shut Down AppNexus They say time ravages all; well, time and AI have now caught up with one of the first big programmatic institutions. AppNexus...

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association...

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no...

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a...