Attribution

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow...

Back in 2022, IAB predicted that podcast ad revenue would surpass $4 billion in 2024. We’re now in May 2024, and IAB has released a new report granting advertisers insight into the...

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in...

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former...

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no...

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a...

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats...

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing...

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of...