Attribution

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds...

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to...

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these...

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+...

The Internet came to life 38 years ago. The first iPhone was released 14 years ago. The first television advertisement was a 10-second video during a baseball game in 1941, 80...

In 2017, 76% of marketers reported that they currently had or planned to have marketing attribution. Fast forward to today, where that number has only increased, as marketing...

Can you remember every ad you saw? What was the last commercial that caught your eye? In a world of constant messaging and promotion, it’s nearly impossible to remember every ad...

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before....