Branding

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

Google Pushes Search Results Even Further Down the Page Google isn’t slowing down on the AI front. The company is testing expanded AI features on its search results page that would...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

Most advertisers start their digital marketing journey in the same two places: Facebook and Google. That makes sense. Both platforms are easy to use, reach millions of people, and...

2025 will likely be remembered as the year when all the predictions, noise, and media shifts became too big to ignore. For years, advertisers heard about looming disruption – AI,...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we...

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of...

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these...