Branding

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of their mind, even when many appear on the screen in front of their eyes. How then, do marketers stand out? No, it’s not with a trendy TikTok dance or ALL CAPS FONT.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

We sat down with our Creative Director at Genius Monkey, Damon Reine, and asked him about his work, design tips, advertising secrets, and more. Here’s what he had to say: Q: What does being creative director entail at Genius Monkey? Damon: The day-to-day position entails managing and creating the visual and creative voice and personality of the company. We’re an ad tech company—we don’t have a product on the shelf—so it’s important our consumers come to digest us through advertising, the website, social media, and more.

When you think of popular brands, what are the first that come to mind? What makes a brand successful—is it their popularity, their sales, or their humor? These days, for a brand to be well-known (or even noticed), they need to have an online presence. In Celtra’s Brand Excellence playbook, they said it best: “Brands that want to supercharge their growth increasingly turn to digital marketing, as evidenced by double-digit increases in the percentage of digital advertising spend out of total media ad spend every year since 2019.

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be a serious change. This news will ultimately mean that the new CMO, trying to make swift changes in the eyes of the rest of the C-suite in a radical departure from their predecessor, will clean house and look for a new direction.

Introducing The New Genius Monkey Logo + Brand Since 2009, the Genius Monkey brand has strived to represent a culture and relationship unique to the world of digital programmatic advertising. Now, we’ve taken a dose of evolution-inducing radiation and gone ATOMIC with our brand to exemplify where our company has been – and how we’re progressing forward. Wait, Is The Company Changing? Nothing about our business operations will be changing.