Cookies

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow...

In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death of the cookie” has been top-of-mind for...

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its...

When the world’s third largest software company waves the white flag, people sit up and take notice. A few days ago (June 11, 2024), Oracle announced at an earnings call that it...

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats...

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to...

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party...

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first...