Data Reporting

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the true drivers of growth, which can only be found in the full customer journey. The Genius Monkey platform closes this gap by tracking view‑through conversions across all sources. These flexible tools can integrate into aggregate reporters like Triple Whale, Hyros, and others, allowing users to see the full story of consumer conversion.

We’re excited to share that Genius Monkey has launched a brand-new mobile dashboard, giving you the power to check in on your campaigns from anywhere, at any time. We’ve always believed that great advertising starts with great data. That’s why our reporting tools are built to show you the full customer journey, down to the individual impression. Now, all of that insight is available right in your pocket. Whether you’re in a meeting, traveling, or just stepping away from your desk, staying up-to-date with your latest campaign trends has never been easier.

Most advertisers start their digital marketing journey in the same two places: Facebook and Google. That makes sense. Both platforms are easy to use, reach millions of people, and can show results fast. But there’s a big strategic problem many advertisers miss, and it can seriously hurt their long-term success. This week, Genius Monkey is breaking down the downsides of advertising inside “walled gardens” and how you can take back control of your marketing.

The day has finally come; the internet’s favorite chatbot is getting ads, and not a moment too soon. Competitors of ChatGPT have been experimenting with advertisements for a while, and it was only a matter of time before the biggest name in GenAI threw their hat in the ring. In this week’s blog from Genius Monkey, we’re looking into the details and possible motivations behind OpenAI’s advertising moves. With OpenAI in dire financial straits, will an influx of advertising dollars save the company?

It seems that every other article these days has something to do with AI. Many people see it as the doom of creativity; others see it as a boon to productivity. Whatever the opinion, it’s likely that AI is here to stay for some time. While we cannot ignore AI’s potential, Genius Monkey firmly believes that real humans remain the central power of effective advertising. Let’s talk about how the human touch is vital to digital marketing and sets the Genius Monkey platform apart from the crowd:

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on the metric can be deceptive when determining the overall health of your campaigns. Is the Marketing Efficiency Ratio, or MER, the solution to the problems ROAS creates? Let’s dive into the details: MER vs. ROAS: What’s the Difference? ROAS is calculated by dividing the cost of ads from the revenue those ads produced: (Revenue from ads) / (Cost of ads).

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from Genius Monkey, we’re taking a look at another way some advertisers cut out too many steps with the issue of programmatic “black boxes.” Let’s dive in! What is a Programmatic Black Box? A black box is a system where advertisers spend ad money with little control as to how, when, and where ads are placed.

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving machinations of MFA. One thing that doesn’t change is the Genius Monkey platform’s ability to reach your audience: any audience! Genius Monkey users represent a vast variety of verticals across multiple programmatic channels. We’re always talking about following the data; let’s see what the data has to say!

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new technologies correctly and avoiding the pitfalls that can come with rapid adoption. Artificial intelligence has a lot of potential for good and ill, and Genius Monkey is here to explore a few of the possibilities the future is now offering.

The Google Antitrust Case Probably Shut Down AppNexus They say time ravages all; well, time and AI have now caught up with one of the first big programmatic institutions. AppNexus wasn’t the first to engage in real-time bidding, but it was perhaps the first major platform that basically created and popularized the concept of a DSP. In 2018, AT&T bought AppNexus and renamed it to Xandr, before selling it once again to Microsoft in 2021.