Data Reporting

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We’re excited to share that Genius Monkey has launched a brand-new mobile dashboard, giving you the power to check in on your campaigns from anywhere, at any time. We’ve always...

Most advertisers start their digital marketing journey in the same two places: Facebook and Google. That makes sense. Both platforms are easy to use, reach millions of people, and...

The day has finally come; the internet’s favorite chatbot is getting ads, and not a moment too soon. Competitors of ChatGPT have been experimenting with advertisements for a while,...

It seems that every other article these days has something to do with AI. Many people see it as the doom of creativity; others see it as a boon to productivity. Whatever the...

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new...

The Google Antitrust Case Probably Shut Down AppNexus They say time ravages all; well, time and AI have now caught up with one of the first big programmatic institutions. AppNexus...