Data Reporting

Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most...

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow...

Genius Monkey is a programmatic platform built for efficiency, but there are a number of ways to measure that efficiency. ROAS – return on ad spend – has long been an industry...

2024 has been a year of seismic shifts in social media– none more dramatic than the potential ban of TikTok in the United States. While the app was temporarily reinstated, users...

This week, Genius Monkey is taking a look at the trends that we expect to continue into this year so you can be prepared for what the industry is likely to become. From an emphasis...

Connected television (CTV) has stood out as the black sheep of the programmatic family for a while, featuring the lowest total ad spend and the trickiest audience tracking of all...

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new...

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip...

In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death of the cookie” has been top-of-mind for...

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its...