
Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note
In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former...
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February 7, 2024

Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration
Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities...
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October 4, 2023

Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution
Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to...
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September 27, 2023

CTV is Here to Stay; What Now?
The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...
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August 9, 2023

Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV.
They launched this ad verification in February 2023, allowing...
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May 31, 2023

Five Most Common Marketing Pitfalls
We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of...
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April 25, 2023

Could Advertising Save Netflix?
Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+...
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May 18, 2022

Are You Treating Every Customer the Same?
How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not...
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March 23, 2022

Don’t Just Adapt. Innovate.
The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you...
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February 23, 2022

Marketing in the Era of E-Commerce
Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks...
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March 3, 2021